Introduction
The strategy sets out ukactive’s long‑term Vision 2030, aiming to help members engage over 20% of the UK population in physical activity by the end of the decade. It outlines ukactive’s three core purposes—support, protect and inform members; represent and champion the sector; and help members grow—and identifies two major roles: making the sector more inclusive and securing systemic government reforms. Key 2022–2023 milestones include enhanced member engagement, expanded data and insight services, rollout of The Active Standard, stronger government and devolved‑nation engagement, digital transformation, national campaigns like National Fitness Day, and deeper collaboration with the NHS and public leisure.
