Introduction
The Milestones Report reviews ukactive’s progress in 2022–2023 and sets out 2023–2024 priorities aligned to Vision 2030. Despite energy and cost‑of‑living pressures, key achievements included expanding member engagement, advancing The Active Standard, strengthening government relations, delivering major campaigns like National Fitness Day, progressing MSK Hubs, and supporting digital transformation. For 2023–2024, ukactive will focus on deeper member outreach, sector‑wide rollout of The Active Standard, enhanced data and insight services, stronger lobbying, economic‑growth and work‑health agendas, expanded NHS collaboration, EDI initiatives, Sport England partnerships, and financial sustainability measures
