Introduction
ukactive is calling for the Government to tap into growing consumer demand for gyms and leisure centres as it publishes its first Consumer Engagement report, revealing major opportunities to improve health and wellbeing across the UK.
ukactive’s Consumer Engagement project monitors the nation’s relationship with gyms, swimming pools and leisure facilities, with the inaugural report based on 16 months’ worth of data taken across five waves of polling from more than 10,000 existing, former, and potential fitness and leisure consumers.
The report reveals the following motivations for taking out gym memberships and accessing facilities:
– To improve/maintain physical strength and fitness (82%)
– To improve mental health and wellbeing, including managing anxiety or depression (79%)
– To improve my overall confidence (75%)
– To improve/maintain my physical appearance (75%)
– To improve my sleep (67%)
