Sally Kurton

Sally-Kurton

Sally-Anne Kurton is the Commercial Director for Serco Leisure. She joined the company in 2011 as a Contract Manager, and has progressed through various managerial roles. She is now a member of the Serco Leisure board, sitting on the company’s Senior Leadership Team (SLT) since 2017.
Serco Leisure operate over 50 leisure facilities across the UK with approximately 2,400 employees. Its clients include local authorities, Sport England, WheelPower, the national charity for wheelchair sport and the Government of Jersey. It operates local leisure centres, as well as prestige National Sports Centre such as Bisham Abbey and Lilleshall; venues where elite and community sports come together.

Sally has worked across the private and public sectors in career spanning over 25 years in the leisure sector. She is someone with a proven operational track record, successfully managing a varied range of facilities, from leisure centres to golf courses, water parks to outdoor activity centres – someone able to adapt to new challenges and bring impactful change to the teams she has overseen. Sally has been instrumental in working with local authority clients to provide the most effective solutions in challenging times through initiatives such as spend to save and added value.

Sally is Serco Leisure’s strategic lead for revenue generation and provides leadership to a team of subject matter experts, who provide the link between the operational business and centralised support.

She is a relationship builder, whether that’s with key external stakeholders or the team she oversees. Serco Leisure’s annual pulse check employee survey, Viewpoint, is testament to this, with Sally consistently achieving top percentile approval scores from the people she manages and supports.

Sally is a passionate advocate for the benefits of physical activity and an active lifestyle, and was a founder member of GM Active.

Away from work, she enjoys playing various sports in particular golf and hockey, and also spends as much time as possible walking the peaks of the Lake District with her family, friends and dog Betty.