Melinda has extensive experience in executive positions across the health, fitness and wellness industries, having worked for more than 35 years with brands ranging from Virgin Active, LA Fitness and Phillips. Melinda is also the Founder and Executive Chair of Body Collective Group (Baby2Body), an AI-driven personal health coaching app for women. She has also been recognised among the Top 100 Most Influential Women in Technology, for proving the commercial viability of AI-driven health innovation while maintaining focus on positive social impact.
Melinda sits on the ukactive Board as a co-opted Board member and acts as the Digital Lead, bringing specialist knowledge and experience of health technology and AI.