James is Managing Director and co-owner of Lifestyle Fitness, one of the UK’s leading privately owned operators of education-sector health clubs. With more than a decade of experience in the fitness and leisure industry, he became Managing Director in 2019 after founding two start-up businesses within the sector. He holds a First-Class degree in Economics and Banking.
Under his leadership, Lifestyle Fitness has become a specialist operator and trusted partner predominantly to Academies, Colleges and Universities across the UK, operating more than 20 sports and fitness clubs for local communities, students and staff.
James is actively involved in research exploring young people’s attitudes towards fitness and how accessible environments can encourage long-term healthy habits and more active communities.
