Deena is Chair of the ukactive Independent Gym Council, where she champions the independent sector and works to ensure its voice, value and impact are clearly represented across ukactive.
She has contributed to national initiatives including the Safer Spaces for Women Campaign, UK Health and Fitness Report and the Government’s Keep Britain Working vanguard programme, she also serves on the ukactive Standards and Legislation Committee.
She leads a large award-winning independent health club focused on making activity accessible to all, positively changing peoples lives and improving community wellbeing. Her ambition is to help make the Morecambe Bay area the healthiest population in the UK. The club holds The Active Standard, reflecting its commitment to quality, inclusion and impact.
