Dawn is the co-founder of Action Group, the UK’s leading full-service PR and communications agency specialising in health, fitness and wellness.
Having worked in the industry for over 25 years, both within clubs and in communications, Dawn has built a large network of like-minded brands and individuals. A strong believer in the power of partnership and collaboration, she is passionate about uniting and mobilising this network towards a common purpose: finding new ways to encourage physical activity in people of all ages and abilities.
Dawn is one of the founding members of RISE – the UK women in fitness organisation that campaigns to ensure equality within the industry and sits on the Advisory Board for Industry event Perform X.
Having worked with brands, suppliers and operators across the board, Dawn has a wide breadth of understanding of the needs of the sector and is committed to supporting ukactive and its members to ensure the requirements of all stakeholders are represented.
