Craig Cocking was appointed UK Managing Director for global fitness equipment supplier, Life Fitness, in December 2020. During that time, Craig has led the UK business through a strong post-COVID recovery, driving growth in revenue to surpass pre-pandemic levels, as well as customer acquisition and retention, and user engagement.
Since joining Life Fitness in 2007, Craig has been promoted through various senior roles, including UK Sales Director prior to his current position, and as part of the UK Management Team, where he has been instrumental in leading the UK business. Prior to joining Life Fitness, Craig worked in education and was formerly Head of Sport at Doncaster College.
