Alex Peacock

Alex-Peacock
Alex is a serial entrepreneur with a proven track record of founding, scaling, and successfully exiting multiple companies in the fitness technology and media space. He is the Founder of LeisureLabs, a full-service digital transformation and software development agency that creates custom digital experiences for many of the world’s leading fitness and wellness brands.
Prior to founding LeisureLabs, Alex was CEO of Netpulse, a leading provider of branded apps to fitness operators, which was acquired by EGYM in 2018. Prior to Netpulse, he established and led Zoom Media’s operations in Europe for 10 years, and founded Capital Service, a specialist audiovisual installation company acquired by Music Marketing Services in 2002.
Beyond his ventures, Alex is an active contributor to the fitness and wellness technology ecosystem. He is a member of the ukactive Supplier Council and serves as a technology advisor to multiple startups and scale-ups in the sector.