Why gyms are becoming Gen Z and Gen Alpha’s new social space

By Adam Wilson, Quantitative Insight Director at Beano Brain  Following the launch of ukactive’s new Children and Young People guidance, we hear from children’s insight agency, Beano Brain, and its data on why the next generation […]

ukactive responds to Autumn Budget 2025

ukactive has issued the following statement in response to the Chancellor’s Autumn Budget today (Wednesday 26 November)  Huw Edwards, CEO of ukactive, said: “Today the Chancellor repeated the Government’s ambitions to take pressure off the NHS and grow the […]