The UK Health & Fitness Market Report, from ukactive with analysis from Deloitte, is the most authoritative analysis of sector performance, supported by 4Global and Sport England. It tracks customer visits across public and private health and fitness clubs, from major chains to independents.
With Deloitte’s analysis, the report provides quarterly insights on trends, consumer behaviour (via ukactive’s Consumer Engagement polling), and sector investment, mergers, and acquisitions.
The credibility of the data is underpinned by the contributing dataset the analysis is based on. This includes data from 4GLOBAL’s DataHub, serving as the foundational dataset for Sport England’s Moving Communities platform, and ukactive’s Private and Independent Sector Benchmarking projects.
By sharing their data through these contributing projects, operators have grown the evidence base and at the same time, developed a fuller understanding of their own performance against the benchmark.
