Introduction
The policy paper outlines ukactive’s Vision 2030 ambition and five key priorities for the next Government. It calls for formal integration of the physical activity sector with the NHS, highlighting the £150bn cost of ill health and the role gyms can play in MSK, mental health and rehabilitation support. To tackle economic inactivity, ukactive advocates scaling MSK Hubs, expanding Cycle to Work to include fitness products, and increasing exercise referral. It urges tax and regulatory reform—VAT reduction and Business Rates overhaul—to support sector growth, alongside long‑term investment in public leisure. Finally, it calls for strengthened school‑based activity funding and policies to increase children’s activity levels.