Steve is co founder of Code Fitness. Transitioning from accounts to his passion of fitness he started as a part time gym instructor. This evolved into a career as a personal trainer including working with top level footballers.
In 2013 he launched Code Fitness in Newark Nottinghamshire later buying land in 2018 to build a custom gym. Having systemised the facility it is now run autonomously by the team 95 percent of the time. He also created the HyroxWorkouts Instagram page to help more people train.
Steve opened Equinox Padel Club in 2025 and launched a marketing company in 2026. He is passionate about helping people live healthier happier lives.
