Digital Futures
Your guide to digital transformation
Digital Futures is ukactive’s sector‑wide programme designed to help fitness, leisure and sport organisations strengthen their digital foundations, improve customer experience and unlock long‑term operational resilience.
Delivered in collaboration with Sport England and the Digital Futures Advisory Group, the programme provides the tools, insight and support operators need to plan, invest and innovate confidently in a fast‑changing digital landscape.
What is Digital Futures?
Digital Futures enables organisations to use digital capability to enhance impact, streamline operations and deliver better experiences for colleagues and communities. The programme provides clear guidance, independent support and access to specialist workstreams — helping organisations either begin their digital transformation journey or accelerate the work they have already started.
Through evidence-based frameworks, sector-wide benchmarking and practical resources, Digital Futures equips operators to make informed decisions as technology and consumer expectations continue to evolve.
How Digital Futures helps the sector
Digital Futures supports organisations to:
- Strengthen digital foundations across systems, data and processes
- Optimise operations to increase efficiency and commercial value
- Improve customer journeys and enhance the consumer experience
- Identify capability gaps that may limit performance or growth
- Mitigate commercial and reputational risk through guidance on digital health, cybersecurity, responsible AI and data practice
- Develop long-term digital strategies aligned with organisational and leisure strategies
The fitness and leisure sector has already made significant strides in its digital maturity and many across the sector have now embraced modern systems and emerging technologies to meet consumer expectations that provide both operational and business value.
The programme is designed by the sector, for the sector, with partners and operators shaping the tools and benchmarks that guide progress.industry
What is available through Digital Futures?
Digital Futures provides organisations with:
- The Digital Maturity & Effectiveness Index
- Specialist support in digital health, cybersecurity, responsible AI and open data
- Resource libraries shaped by ukactive supplier members
- Sector benchmarking tools
- Strategic recommendations to guide planning and investment
- Access to consultation, guidance and annual progress review
Digital Futures is free to access for all fitness, leisure and sport organisations.
Progress your digital journey
By completing the full consultation and survey, organisations receive
- Personalised maturity results
- Sector benchmarking
- Strategic recommendations
- Exclusive access to Digital Futures resources
Year-on-year participation enables organisations to track improvement over time and stay ahead of evolving digital expectations.
Get involved
ukactive supplier members can support Digital Futures by contributing resources and best‑practice guidance to the programme’s knowledge library.
Not a ukactive member?
Contact us to learn how you can take part in the Digital Futures programme and explore our membership packages.
We're here to help
Have a question about Digital Futures?
Use the form below to get in touch with our team. Whether you’d like support with the Digital Maturity Index, guidance on your digital journey or information about taking part, we’re here to help.