{"id":26086,"date":"2026-07-17T12:00:41","date_gmt":"2026-07-17T11:00:41","guid":{"rendered":"https:\/\/ukactive.com\/?p=26086"},"modified":"2026-08-18T19:09:48","modified_gmt":"2026-08-18T18:09:48","slug":"longevity-the-fitness-industrys-biggest-untapped-opportunity","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/longevity-the-fitness-industrys-biggest-untapped-opportunity\/","title":{"rendered":"Hir oes: Y cyfle mwyaf heb ei ddatgloi yn y diwydiant ffitrwydd"},"content":{"rendered":"<p><strong>Yn y blog hwn gan Partner Strategol ukactive BRP Systems, mae'r Prif Swyddog Datblygu Busnes Anders Gran yn esbonio sut y gall the sector iechyd a ffitrwydd ddefnyddio meddalwedd i fewnwaddodi hirhoedledd yn ei weithrediadau.<\/strong><\/p>\n<p>Dros y cwpl o flynyddoedd diwethaf, mae wedi dod yn amlwg nad campfeydd yn unig yw gweithredwyr ffitrwydd, ond hefyd yn rhan hanfodol o'r ecosystem iechyd.<\/p>\n<p>Mae'r datganiad hwnnw'n swnio'n Ddrud, ond mae'r data'n ei gefnogi ac mae'r sgwrs yn cyflymu'n gyflym.<\/p>\n<p>Mae ymchwilwyr, llunwyr polisi a arweinwyr diwydiant Ewropeaidd i gyd yn pwyntio i\u2019r un cyfeiriad: mae gan the sector ffitrwydd r\u00f4l unigryw a heb ei thapio i raddau helaeth i\u2019w chwarae yn y ffordd y mae Ewropeaidd yn heneiddio. Y cwestiwn yw a yw gweithredwyr wir yn barod i gamu i'r r\u00f4l honno.<\/p>\n<p>Mae tystiolaeth o Adroddiad Marchnad Iechyd a Ffitrwydd Ewrop 2026 yn dangos bod tua 70% o ddefnyddwyr Ewropeaidd wedi clywed am y cysyniad o hirhoedledd, ond mai dim ond 5% sydd \u00e2 gwybodaeth ddofn amdano.<\/p>\n<p>Nid problem yw'r bwlch hwnnw, ond cyfle, a nanwydaf fod gweithredwyr ffitrwydd mewn sefyllfa berffaith i' crit\u00e9rios cau. \/ Nid problem yw'r bwlch hwnnw, ond cyfle, a credaf fod gweithredwyr ffitrwydd mewn sefyllfa berffaith i'w gau.<\/p>\n<p>Ymhlith defnyddwyr sy'n ymwybodol o hirhoedledd, ymarfer corff rheolaidd yw'r ffactor rhif un ar gyfer gwneud y mwyaf o iechyd hirdymor, a gydnabyddir uwchlaw cwsg, diet a rheoli straen.<\/p>\n<p>Mae hyn yn golygu bod y cynnyrch y mae ein diwydiant yn ei werthu bob dydd yn beth y mae pobl yn ei gysylltu fwyaf \u00e2 byw'n hirach ac yn well.<\/p>\n<p>Nid yw'r newid sydd ei angen yn y b\u00f4n am raglennu neu ddylunio cyfleusterau. Mae'n dechrau llawer gynt \u2013 yn nhaith ddigidol y aelod.<\/p>\n<ul>\n<li>Sut y caiff eich brand ei ganfod?<\/li>\n<li>Sut mae darpar aelod yn dod ar draws eich gwasanaethau am y tro cyntaf?<\/li>\n<li>Beth sy'n digwydd ar \u00f4l iddynt gofrestru?<\/li>\n<li>A ydynt yn cael eu tywys tuag at ymddygiad iechyd hirdymor, neu a ydynt yn cael eu gadael i ddarganfod hynny ar eu pen eu hunain?<\/li>\n<\/ul>\n<p>Dyma gwestiynau sy'n byw y tu mewn i'ch meddalwedd rheoli clwb, eich CRM, eich llifau ar Fwrdd ac yng nghesyllt cyfathrebu eich aelodau.<\/p>\n<p>Dylai eich stac feddalwedd danio eich strategaeth hirhoedledd, nid ei gyfyngu.<\/p>\n<p>Y gweithredwyr a fydd yn ennill yn oes hirhoedledd nid yn unig y rhai sydd \u00e2'mrow cyfleusterau gorau, ond y rhai sy'n defnyddio eu seilwaith digidol i adeiladu perthnasoedd parhaus, personol ag aelodau.<\/p>\n<p>Nid offeryn cefn-swyddfa yn unig yw platfform technoleg wedi\u2019i ffurfweddu\u2019n dda, dylai fod yn gysylltiad rhwng ymweliad cyntaf a degfed aelod; yn olrhain ymgysylltiad, yn nodi perygl o ddisgyn i ffwrdd yn gynnar, ac yn cyflwyno'r anogaethau cywir ar yr adegau cywir.<\/p>\n<p>Cyhaeddodd marchnad ffitrwydd Ewrop \u20ac39.1 biliwn mewn refeniw a 75.5 miliwn o aelodau yn 2025, sy'n golygu na fu gwelededd y sector i systemau gofal iechyd a llunwyr polisi erioed yn uwch ac na theimlai'r amser yn well erioed. Fodd bynnag, ni fydd symudiad tuag at ddull hirhoedledd yn digwydd yn ddiymdroi. Mae\u2019n gofyn i weithredwyr ailffr\u00e2m eu r\u00f4l, adeiladu\u2019r partneriaethau cywir \u00e2 darparwyr gofal iechyd, yswirwyr a chyflogwyr, a buddsoddi yn y seilwaith digidol sy\u2019n gwneud perthynas hirdymor ag aelodau yn bosibl.<\/p>\n<p>Y cwestiwn yw pa weithredwyr sy'n agor y drys honno, a phwy a ddwys\u00e2 \u00e2 busnes fel arfer?<\/p>\n<p><strong>Mae BRP Systems yn aelod o Gr\u0175p Partner Strategol ukactive \u2013 darganfyddwch fwy <a href=\"https:\/\/ukactive.com\/cy\/membership\/strategic-partner-group-membership\/\">yma<\/a>.<\/strong><\/p>\n<p>Ymwadiad: Unrhyw safbwyntiau o farn a fynegir yw rhai'r awdur yn unig ac nid ydynt o angenrheidrwydd yn cynrychioli rhai ukactive.<\/p>","protected":false},"excerpt":{"rendered":"<p>In this blog from ukactive Strategic Partner BRP Systems, Chief Business Development Officer Anders Gran explains how the health and fitness sector can use software to embed longevity into its [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":26090,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-26086","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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