{"id":24636,"date":"2026-04-30T07:30:40","date_gmt":"2026-04-30T06:30:40","guid":{"rendered":"https:\/\/ukactive.com\/?p=24636"},"modified":"2026-04-28T16:04:09","modified_gmt":"2026-04-28T15:04:09","slug":"market-report-2026-the-big-trends","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/market-report-2026-the-big-trends\/","title":{"rendered":"Market Report 2026: The big trends"},"content":{"rendered":"

By Dr Matthew Wade, Head of Research at\u00a0ukactive<\/span><\/b>\u00a0<\/span><\/p>\n

It\u00a0doesn\u2019t\u00a0feel like a year ago since I was writing one of these\u00a0blogs, but\u00a0what an incredible year it has been\u00a0for\u00a0the UK\u2019s\u00a0health and\u00a0fitness\u00a0sector. As presented in\u00a0the\u00a0<\/span>UK Health & Fitness Market Report\u00a02026<\/span><\/a>, which we published this month, we\u2019ve seen growth for the sector as a whole, record numbers of members, and provided a greater understanding of key drivers behind this growth. <\/span>\u00a0<\/span><\/p>\n

Now in its second year, the report presented quarterly trends from across\u00a0<\/span>the sector, providing a unique view of performance and consumer behaviour in the UK. It really is a product of true collaboration, bringing together data from ukactive, Sport England, and 4GLOBAL, with analysis by Grant Thornton. We\u2019ve been supported by headline sponsors Matrix and BLKBOX and contributing sponsors Precor and Technogym, as well as receiving input from operators, suppliers, analysts, and subject experts.<\/span>\u00a0<\/span><\/p>\n

These insights, combined with data on\u00a0recorded customer visits across the UK\u2019s\u202fpublic, private and independent fitness facilities,\u00a0make\u00a0this report\u00a0the\u00a0sector\u2019s most authoritative source of market intelligence.<\/span>\u00a0<\/span><\/p>\n

What did we learn\u00a0this year?<\/span><\/b>\u00a0<\/span><\/p>\n

For the first time, the\u00a0report presented a combined sector estimation of the attributable social\u00a0value generated through health and fitness activities\u00a0\u2013 an incredible\u00a0\u00a37.5bn.\u00a0This\u00a0is measured by using participation data and national models of wellbeing and health impact to calculate a person\u2019s improved life satisfaction and reduced incidence of major health conditions.<\/span>\u00a0<\/span><\/p>\n

Across the sector we\u2019re seeing continued growth, with 18% of the\u00a0<\/span>population\u00a0<\/span>now members\u00a0 <\/span>of\u00a0<\/span>a health and fitness club, reflecting an increase of\u00a0about\u00a01% every year since data collection began. This is being achieved in\u00a0various ways.\u00a0<\/span>\u00a0<\/span><\/p>\n

The public sector<\/span><\/b>\u00a0<\/span><\/p>\n

In\u00a0the public sector, we saw a continuation of filling the capacity within the clubs by increasing the members per club. While\u00a0there was a modest growth in clubs, the increase in members coupled with increase in throughput saw\u00a0growth\u00a0in membership and total income.\u00a0Increases in income were seen across the sector as a response to increased operational costs, but for the public sector the combination of wider activities within memberships and the ability to generate greater non-membership income\u00a0through\u00a0flexible offers\u00a0play an important role in supporting inclusive access and the overall commercial resilience of public leisure facilities<\/span>\u00a0<\/span><\/p>\n

The private sector<\/span><\/b>\u00a0<\/span><\/p>\n

The private sector saw growth primarily driven by expanding the number of clubs, which in turn increased membership and associated income. There continues to be a diversity to the offering provided by the private sector through flexible high-value, low-cost options capitalising on rising demand from increasingly price sensitive consumers, through to mid-market operators elevating their value proposition by balancing affordability with experience, breadth of service and overall quality, and the premium-end operators are broadening and strengthening their propositions in response to a growing appetite for holistic wellbeing experiences. <\/span>\u00a0<\/span><\/p>\n

The independent sector<\/span><\/b>\u00a0<\/span><\/p>\n

Independent operators also saw a modest increase in clubs but maintenance of overall members, however, those members visited more frequently and generated more income, with the largest increase in membership income per member. This demonstrates the ability of the independent sector to drive value even without substantial membership expansion, with pricing primarily seen as a response to operational challenges from rising cost pressures, rather than a shift toward premium positioning. <\/span>\u00a0<\/span><\/p>\n

Wider\u00a0trends<\/span><\/b>\u00a0<\/span><\/p>\n

This performance has been shaped by six key trends developed through\u00a0ukactive\u2019s\u00a0consumer survey, extensive stakeholder engagement, and desktop research. Gyms and leisure centres are increasingly functioning as hubs that anchor wider activity routines, with rising membership penetration both strengthening operator performance and expanding population-level\u00a0physical activity.\u00a0<\/span>\u00a0<\/span><\/p>\n

Engagement, however, varies significantly across demographics, underscoring the need for targeted,\u00a0inclusive,\u00a0and responsive offers. While operators,\u00a0especially in public leisure,\u00a0are broadening their\u00a0health-related\u00a0services, inconsistent\u00a0pathways, and lagging consumer perceptions\u00a0limit impact, highlighting the\u00a0need for clearer referrals, stronger clinical collaboration\u00a0and more visible,\u00a0confidence-building\u00a0health offers.\u00a0<\/span>\u00a0<\/span><\/p>\n

At the same time, operators\u00a0remain\u00a0cautious about rapid trend adoption, emphasising innovations that deliver\u00a0long-term\u00a0member value, often led by independents who test concepts at smaller scale.\u00a0<\/span>\u00a0<\/span><\/p>\n

Cost pressures are reshaping behaviours on both sides of the market, making affordability, clear value\u00a0communication,\u00a0and tailored pricing increasingly central to sustaining engagement. Finally, the strongest retention outcomes now come from a hybrid approach where human connection, behavioural\u00a0support\u00a0and\u00a0well-integrated\u00a0technology work together to help members feel confident, supported and valued from the outset.<\/span>\u00a0<\/span><\/p>\n

So, what next? As well as continuing to\u00a0work collaboratively with our report partners and\u00a0ukactive\u00a0members\u00a0to expand our data collection and insights produced,\u00a0we\u2019ll\u00a0also be using the evidence produced within this report\u00a0to ensure\u00a0our\u00a0sector is at the heart of\u00a0national conversations.\u00a0<\/span>\u00a0<\/span><\/p>\n

To read the UK Health & Fitness Market Report 2026,\u00a0<\/span><\/b>cliciwch yma<\/span><\/b><\/a>.<\/span><\/b>\u00a0<\/span><\/p>\n

For more information on the\u00a0report and benchmarking projects,\u00a0<\/span><\/b>click\u00a0here<\/span><\/b><\/a>.<\/span><\/b>\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

By Dr Matthew Wade, Head of Research at\u00a0ukactive\u00a0 It\u00a0doesn\u2019t\u00a0feel like a year ago since I was writing one of these\u00a0blogs, but\u00a0what an incredible year it has been\u00a0for\u00a0the UK\u2019s\u00a0health and\u00a0fitness\u00a0sector. As […]<\/p>\n","protected":false},"author":25,"featured_media":20417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-24636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nMarket Report 2026: The big trends | ukactive<\/title>\n<meta name=\"description\" content=\"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukactive.com\/cy\/news\/market-report-2026-the-big-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Market Report 2026: The big trends | ukactive\" \/>\n<meta property=\"og:description\" content=\"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukactive.com\/cy\/news\/market-report-2026-the-big-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"ukactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ukactive\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T06:30:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Gibson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:site\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Gibson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/\"},\"author\":{\"name\":\"Rob Gibson\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/242fb24f4f6739eb50c49ff6da2eac16\"},\"headline\":\"Market Report 2026: The big trends\",\"datePublished\":\"2026-04-30T06:30:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/\"},\"wordCount\":811,\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/matt-scaled-1.jpeg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"cy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/\",\"name\":\"Market Report 2026: The big trends | ukactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/matt-scaled-1.jpeg\",\"datePublished\":\"2026-04-30T06:30:40+00:00\",\"description\":\"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#breadcrumb\"},\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/matt-scaled-1.jpeg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/matt-scaled-1.jpeg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/market-report-2026-the-big-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ukactive.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Report 2026: The big trends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"name\":\"ukactive\",\"description\":\"More People More Active More Often\",\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ukactive.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cy\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\",\"name\":\"ukactive\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"width\":900,\"height\":636,\"caption\":\"ukactive\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ukactive\",\"https:\\\/\\\/x.com\\\/_ukactive\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ukactive1\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmPrCBtK7McEM7eYFVi0GNA\\\/videos\",\"https:\\\/\\\/www.instagram.com\\\/ukactive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/242fb24f4f6739eb50c49ff6da2eac16\",\"name\":\"Rob Gibson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g\",\"caption\":\"Rob Gibson\"},\"url\":\"https:\\\/\\\/ukactive.com\\\/cy\\\/news\\\/author\\\/robgibsonukactive-org-uk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Market Report 2026: The big trends | ukactive","description":"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukactive.com\/cy\/news\/market-report-2026-the-big-trends\/","og_locale":"en_US","og_type":"article","og_title":"Market Report 2026: The big trends | ukactive","og_description":"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.","og_url":"https:\/\/ukactive.com\/cy\/news\/market-report-2026-the-big-trends\/","og_site_name":"ukactive","article_publisher":"https:\/\/www.facebook.com\/ukactive","article_published_time":"2026-04-30T06:30:40+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg","type":"image\/jpeg"}],"author":"Rob Gibson","twitter_card":"summary_large_image","twitter_creator":"@_ukactive","twitter_site":"@_ukactive","twitter_misc":{"Written by":"Rob Gibson","Est. reading time":"4 munud"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#article","isPartOf":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/"},"author":{"name":"Rob Gibson","@id":"https:\/\/ukactive.com\/#\/schema\/person\/242fb24f4f6739eb50c49ff6da2eac16"},"headline":"Market Report 2026: The big trends","datePublished":"2026-04-30T06:30:40+00:00","mainEntityOfPage":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/"},"wordCount":811,"publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"image":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg","articleSection":["Blog"],"inLanguage":"cy"},{"@type":"WebPage","@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/","url":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/","name":"Market Report 2026: The big trends | ukactive","isPartOf":{"@id":"https:\/\/ukactive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#primaryimage"},"image":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg","datePublished":"2026-04-30T06:30:40+00:00","description":"Dr Matthew Wade looks at the key trends emerging from the UK Health & Fitness Market Report 2026, across the private and public sectors.","breadcrumb":{"@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#breadcrumb"},"inLanguage":"cy","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/"]}]},{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#primaryimage","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/matt-scaled-1.jpeg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/ukactive.com\/news\/market-report-2026-the-big-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukactive.com\/"},{"@type":"ListItem","position":2,"name":"Market Report 2026: The big trends"}]},{"@type":"WebSite","@id":"https:\/\/ukactive.com\/#website","url":"https:\/\/ukactive.com\/","name":"ukactive","description":"More People More Active More Often","publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukactive.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cy"},{"@type":"Organization","@id":"https:\/\/ukactive.com\/#organization","name":"ukactive","url":"https:\/\/ukactive.com\/","logo":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","width":900,"height":636,"caption":"ukactive"},"image":{"@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ukactive","https:\/\/x.com\/_ukactive","https:\/\/www.linkedin.com\/company\/ukactive1\/","https:\/\/www.youtube.com\/channel\/UCmPrCBtK7McEM7eYFVi0GNA\/videos","https:\/\/www.instagram.com\/ukactive\/"]},{"@type":"Person","@id":"https:\/\/ukactive.com\/#\/schema\/person\/242fb24f4f6739eb50c49ff6da2eac16","name":"Rob Gibson","image":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/secure.gravatar.com\/avatar\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a989ce10fae8cd2b5f9b168b61a0e63fe80f8557a4886f1b4c14b4e3882c952c?s=96&d=mm&r=g","caption":"Rob Gibson"},"url":"https:\/\/ukactive.com\/cy\/news\/author\/robgibsonukactive-org-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/24636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/comments?post=24636"}],"version-history":[{"count":2,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/24636\/revisions"}],"predecessor-version":[{"id":24639,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/24636\/revisions\/24639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media\/20417"}],"wp:attachment":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media?parent=24636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/categories?post=24636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/tags?post=24636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}