{"id":24520,"date":"2026-04-20T12:25:45","date_gmt":"2026-04-20T11:25:45","guid":{"rendered":"https:\/\/ukactive.com\/?p=24520"},"modified":"2026-04-20T15:49:59","modified_gmt":"2026-04-20T14:49:59","slug":"meet-the-assessors-expert-insights-for-ukactive-awards-applicants","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/meet-the-assessors-expert-insights-for-ukactive-awards-applicants\/","title":{"rendered":"Meet the assessors: Expert insights for entering the ukactive Awards"},"content":{"rendered":"<p><b>By Chloe Kinch, Director of Client Success at Proinsight<\/b><\/p>\n<p><span data-contrast=\"auto\">At Proinsight we are proud to support ukactive with the judging process for its awards programme. As part of Stage 1, every application is independently reviewed and scored by two external assessors, helping to ensure a fair, thorough and robust process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To help applicants understand what strong entries look like, we asked this year\u2019s assessors to share a little about their backgrounds, along with some practical advice for anyone preparing a submission.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Assessor 1: Steve Bradley<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Steve Bradley brings decades of leadership,\u00a0assessment\u00a0and quality assurance\u00a0expertise\u00a0to the judging process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Steve worked for the same financial services company for 38 years, beginning his career at just 18, straight from school, and progressing through the organisation into leadership and senior leadership roles. More than 27 of those years were spent in leadership positions, with responsibility across Yorkshire and the North East, supporting more than 16,000 clients.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Alongside his leadership career, Steve has built extensive experience in independent assessment and quality evaluation. For more than 23 years, he has carried out assessment work for organisations across the UK, Europe and the USA, providing detailed evaluations of customer experience and service standards. He has also spent more than 12 years editing and quality checking work for companies in the UK, Europe, the USA and Canada, a role he continues to undertake daily.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This combination of hands-on operational experience, customer insight and assessment\u00a0expertise\u00a0gives Steve a strong eye for detail and a clear understanding of what sets high-quality submissions apart.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Assessor 2: Michael George<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Michael George brings a wealth of public sector,\u00a0audit\u00a0and quality control experience to the awards judging process.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Michael had a 36-year career with HMRC, starting in 1980 as a clerical assistant and leaving in 2015 as Deputy Head of Debt Management. Across that time, he held a wide variety of roles and responsibilities, developing significant\u00a0expertise\u00a0in assessing performance,\u00a0standards\u00a0and quality.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">His work included evaluating people\u2019s abilities through performance management systems, assessing the probity and rigour of suspected fraud cases for potential prosecution within an Internal Audit function, and acting as both a decision maker and grievance champion in grievance cases. These roles developed Michael\u2019s forensic eye for detail, as well as his ability to assess quality, standards,\u00a0metrics\u00a0and internal controls.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Since leaving HMRC, Michael has continued to work in assessment and quality-focused roles as a sole trader. His work has included serving as part of a quality control function, assessing students training to become opticians, and acting as Vice Chairman of the Governing Board at a local senior school, where he helps assess standards across school life.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Michael\u2019s breadth of experience means he brings a rigorous,\u00a0balanced\u00a0and evidence-led approach to every application he reviews.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Top tips for applicants<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Drawing on their experience of reviewing a wide range of submissions, our assessors highlighted two areas that can make a real difference to the strength of an application.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\"> Be clear about your unique point of difference<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">A strong application should make it\u00a0immediately\u00a0clear what sets you apart. Assessors are looking for entries that do more than describe\u00a0good work\u00a0\u2014 they want to understand what is distinctive,\u00a0memorable\u00a0and genuinely impactful about your organisation,\u00a0project\u00a0or initiative.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is often where innovation becomes important. That does not always mean something completely new; it can also mean a fresh approach, a creative solution to a known challenge, or a particularly effective way of delivering results. The key is to avoid sounding generic. If your application could apply just as easily to another organisation, there is\u00a0probably more\u00a0work to do.<\/span><\/p>\n<p><span data-contrast=\"auto\">Applicants should focus on clearly explaining:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">what makes their work different<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">why that difference matters<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">how their approach has created meaningful outcomes.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The most compelling submissions tend to grab the assessor\u2019s attention early by presenting a clear and confident case for why they stand out.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><span data-contrast=\"auto\"> Give your future plans real substance<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">One of the most common weaknesses in otherwise strong applications is a lack of detail about what comes next. Even when a submission gives a comprehensive and credible account of past achievements, it can lose impact if the &#8216;looking ahead&#8217; section feels too broad, vague or underdeveloped.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Assessors want to see that\u00a0future plans\u00a0are not just aspirational, but well considered and purposeful. A strong application should show clear direction, realistic\u00a0ambition\u00a0and a good understanding of the impact the applicant wants to achieve over time.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This means setting out:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">what the next stage of development looks like<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">what future impact is expected<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">how that impact will be delivered or measured<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">how current success will be built on in a sustainable way.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The strongest entries show both achievement and momentum. They\u00a0demonstrate\u00a0not only what has been done well so far, but also why the work has lasting value and how it will continue to develop.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">Final advice from the assessors<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In summary, the most effective applications are those that combine a strong story of achievement with a clear sense of purpose and direction. They are specific, evidence-based\u00a0and confident in explaining both what makes the work distinctive now and how it will create impact in the future.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><strong><a href=\"https:\/\/ukactive.com\/ukactive-awards\/\">To\u00a0submit\u00a0your entry to the\u00a0ukactive\u00a0Awards, click\u00a0here. <\/a><\/strong><span class=\"TrackChangeTextInsertion TrackedChange SCXW245259597 BCX0\"><span class=\"TextRun MacChromeBold SCXW245259597 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245259597 BCX0\">This year\u2019s awards take place on Thursday 8 October and entries close on Friday<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW245259597 BCX0\"><span class=\"TextRun MacChromeBold SCXW245259597 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW245259597 BCX0\">\u00a015 May.<\/span><\/span><\/span><span class=\"EOP Selected SCXW245259597 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chloe Kinch, Director of Client Success at Proinsight At Proinsight we are proud to support ukactive with the judging process for its awards programme. As part of Stage 1, [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":24523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-24520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet the assessors: Expert insights for entering the ukactive Awards | ukactive<\/title>\n<meta name=\"description\" content=\"In this blog, Chloe Kinch, Director of Client Success at Proinsight, offers her top tips for applicants when they enter the ukactive Awards and introduces this year\u2019s judges. 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