{"id":20515,"date":"2026-01-07T12:57:06","date_gmt":"2026-01-07T12:57:06","guid":{"rendered":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/"},"modified":"2026-01-07T12:57:06","modified_gmt":"2026-01-07T12:57:06","slug":"from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/","title":{"rendered":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026"},"content":{"rendered":"

By Huw Edwards, CEO of\u00a0ukactive\u00a0<\/strong><\/p>\n

January traditionally sees a period of sober reflection following the Christmas and\u00a0New\u00a0Year holidays. Many people reflect on what difference they want to feel in their lives over the coming year, whether that be professional or personal.\u00a0Our sector is a key part of this moment, with motivations to prioritise health and fitness for many leading\u00a0to\u00a0high demand in membership requests and visits to gyms, pools, and leisure centres at this time of the year. These intentions show\u00a0that people\u00a0want to secure\u00a0positive and sustainable changes to their\u00a0physical, mental, and social wellbeing\u00a0and it is these positive\u00a0intentions that are hoped to\u00a0last\u00a0the full year and beyond.\u00a0\u00a0<\/p>\n

Our sector\u2019s\u00a0facilities really help people\u00a0to\u00a0achieve their personal best and secure a positive difference in their lives. Throughout the year, the\u00a0ukactive\u00a0team and I\u00a0will\u00a0visit members across the four nations of the United Kingdom where we will hear powerful testimonies from people who have made the choice to improve their health, supported by local community facilities they trust. The driving motivation will be personal and unique, but they will find people in their local gym,\u00a0pool\u00a0and leisure\u00a0centre\u00a0on the same journey, wanting to make the improvements to their health that support their quality of life. \u00a0\u00a0<\/p>\n

And\u00a0what\u2019s\u00a0more,\u00a0we\u00a0have\u00a0evidence\u00a0that\u00a0backs up these stories. The\u00a0UK\u00a0Health\u00a0&\u00a0Fitness\u00a0Market\u00a0Report\u00a02025<\/a>\u00a0showed\u00a0a staggering 600 million visits to\u00a0health\u00a0and fitness clubs\u00a0across the\u00a0UK in the\u00a0previous year. This was followed by Sport England\u2019s\u00a0Moving Communities\u00a0Facilities Impact\u00a0Report<\/a>\u00a0in November\u00a0that\u00a0showed\u00a0dramatic increases in those\u00a0participating\u00a0in gym\u00a0and fitness\u00a0activities, particularly among women, people under 16, over 65s, and people living in communities with the highest levels of deprivation. There is no other part of the sport, recreation, and physical activity sector that supports communities on the\u00a0size and scale\u00a0that our industry does, and these facilities\u00a0are\u00a0providing\u00a0essential services\u00a0for\u00a0all\u00a0\u2013\u00a0reducing\u00a0inequalities in the communities they serve.\u00a0<\/p>\n

As people across the\u00a0nation\u00a0look to kickstart the year with a positive\u00a0change,\u00a0the Government\u00a0is\u00a0seeking\u00a0to do the same. According to\u00a0The Sunday Times<\/a>\u00a0last month,\u00a0the Government wants people to \u201cbegin to feel progress in 2026 not in theory, in speeches, but in their lives\u201d.\u00a0It also\u00a0stated\u00a0the Government wants 2026 to be the year \u201cthe country starts to feel the difference, in bills, in public services, in the places they call home…This is the year Britain turns a corner\u201d.\u00a0<\/p>\n

This ambition would be something\u00a0we\u2019d\u00a0all welcome after many years of challenge and strife in\u00a0almost all\u00a0aspects of life. That said, what would that Government difference feel like to the sport and physical activity sector, and the fitness and leisure services that form such a major part of it?\u00a0\u00a0<\/p>\n

To start with, many in the sector will indeed feel a difference in their bills, but this will be a negative one. The reality is\u00a0the last\u00a0two consecutive Budgets\u00a0have\u00a0hit businesses hard<\/a>\u00a0\u2013 from business rates to NICs \u2013\u00a0which mean\u00a0operational pressures\u00a0remain\u00a0acute with both the facilities and consumers,\u00a0facing\u00a0rising costs,\u00a0and\u00a0ultimately\u00a0losing\u00a0out.\u00a0\u00a0<\/p>\n

And\u00a0let\u2019s\u00a0not forget\u00a0about health prevention\u00a0and what can be done to\u00a0leverage\u00a0our sector to take more pressure off the NHS and help\u00a0people get back into work.\u00a0Here,\u00a0the Government has one major problem: there is not a single\u00a0political\u00a0individual\u00a0at the top of Government who has a strong enough grasp on\u00a0the role sport and physical activity can play in the preventative agenda. As a\u00a0result,\u00a0we\u00a0see\u00a0missed opportunities\u00a0with\u00a0broad generalisations on the role of sport and physical activity in strategies like the NHS 10 Year Plan and\u00a0the\u00a0Men\u2019s Health Strategy, through to campaigns that are conceived in Whitehall and die in Whitehall as they lack all\u00a0operational reality\u00a0that our members face day in and day out.\u00a0\u00a0<\/p>\n

The good news is this is all rectifiable. It starts with the Government taking up the offer made by the CEOs of the biggest drivers of physical activity in the country to help them deliver their ideas on prevention. If they do this there is the opportunity to create credible campaigns on physical activity and movement,\u00a0and\u00a0credible plans for\u00a0leveraging\u00a0the sector to help a range of issues from mental health to musculoskeletal issues, falls prevention, and obesity. You can also begin credible discussions on how to\u00a0leverage\u00a0tax and regulation to incentivise people to be more active.\u00a0\u00a0<\/p>\n

The Government has the opportunity in 2026 to embrace contemporary sector thinking on the role of sport and physical activity in the society it wants to create, understanding and supporting the levers that will secure further sector growth and development, and in doing so help economic growth and take pressure off the NHS. If it does this, then 2026 could indeed be a year of delivery.\u00a0<\/p>","protected":false},"excerpt":{"rendered":"

By Huw Edwards, CEO of\u00a0ukactive\u00a0 January traditionally sees a period of sober reflection following the Christmas and\u00a0New\u00a0Year holidays. Many people reflect on what difference they want to feel in their […]<\/p>\n","protected":false},"author":10,"featured_media":20197,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-20515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nFrom New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive<\/title>\n<meta name=\"description\" content=\"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukactive.com\/cy\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive\" \/>\n<meta property=\"og:description\" content=\"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukactive.com\/cy\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"ukactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ukactive\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-07T12:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ukactive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:site\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ukactive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/\"},\"author\":{\"name\":\"ukactive\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\"},\"headline\":\"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026\",\"datePublished\":\"2026-01-07T12:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/\"},\"wordCount\":840,\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Huw-Edwards-scaled-2.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"cy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/\",\"name\":\"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Huw-Edwards-scaled-2.jpg\",\"datePublished\":\"2026-01-07T12:57:06+00:00\",\"description\":\"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#breadcrumb\"},\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Huw-Edwards-scaled-2.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Huw-Edwards-scaled-2.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ukactive.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"name\":\"ukactive\",\"description\":\"More People More Active More Often\",\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ukactive.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cy\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\",\"name\":\"ukactive\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"width\":900,\"height\":636,\"caption\":\"ukactive\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ukactive\",\"https:\\\/\\\/x.com\\\/_ukactive\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ukactive1\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmPrCBtK7McEM7eYFVi0GNA\\\/videos\",\"https:\\\/\\\/www.instagram.com\\\/ukactive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\",\"name\":\"ukactive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"caption\":\"ukactive\"},\"url\":\"https:\\\/\\\/ukactive.com\\\/cy\\\/news\\\/author\\\/websiteukactive-org-uk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive","description":"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukactive.com\/cy\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/","og_locale":"en_US","og_type":"article","og_title":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive","og_description":"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.","og_url":"https:\/\/ukactive.com\/cy\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/","og_site_name":"ukactive","article_publisher":"https:\/\/www.facebook.com\/ukactive","article_published_time":"2026-01-07T12:57:06+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg","type":"image\/jpeg"}],"author":"ukactive","twitter_card":"summary_large_image","twitter_creator":"@_ukactive","twitter_site":"@_ukactive","twitter_misc":{"Written by":"ukactive","Est. reading time":"4 munud"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#article","isPartOf":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/"},"author":{"name":"ukactive","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e"},"headline":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026","datePublished":"2026-01-07T12:57:06+00:00","mainEntityOfPage":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/"},"wordCount":840,"publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"image":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg","articleSection":["Blog"],"inLanguage":"cy"},{"@type":"WebPage","@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/","url":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/","name":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026 | ukactive","isPartOf":{"@id":"https:\/\/ukactive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#primaryimage"},"image":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg","datePublished":"2026-01-07T12:57:06+00:00","description":"ukactive CEO Huw Edwards looks at the role of physical activity in society in 2026 and how government can support the sector driving it.","breadcrumb":{"@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#breadcrumb"},"inLanguage":"cy","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/"]}]},{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#primaryimage","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/Huw-Edwards-scaled-2.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/ukactive.com\/news\/from-new-years-intentions-to-national-impact-the-role-of-the-physical-activity-sector-in-2026\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukactive.com\/"},{"@type":"ListItem","position":2,"name":"From New Year\u2019s intentions to national impact: the role of the physical activity sector in 2026"}]},{"@type":"WebSite","@id":"https:\/\/ukactive.com\/#website","url":"https:\/\/ukactive.com\/","name":"ukactive","description":"More People More Active More Often","publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukactive.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cy"},{"@type":"Organization","@id":"https:\/\/ukactive.com\/#organization","name":"ukactive","url":"https:\/\/ukactive.com\/","logo":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","width":900,"height":636,"caption":"ukactive"},"image":{"@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ukactive","https:\/\/x.com\/_ukactive","https:\/\/www.linkedin.com\/company\/ukactive1\/","https:\/\/www.youtube.com\/channel\/UCmPrCBtK7McEM7eYFVi0GNA\/videos","https:\/\/www.instagram.com\/ukactive\/"]},{"@type":"Person","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e","name":"ukactive","image":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","caption":"ukactive"},"url":"https:\/\/ukactive.com\/cy\/news\/author\/websiteukactive-org-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/20515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/comments?post=20515"}],"version-history":[{"count":0,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/20515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media\/20197"}],"wp:attachment":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media?parent=20515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/categories?post=20515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/tags?post=20515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}