{"id":20404,"date":"2025-03-20T08:32:22","date_gmt":"2025-03-20T08:32:22","guid":{"rendered":"https:\/\/ukactive.com\/news\/the-importance-of-re-engaging-at-risk-members\/"},"modified":"2025-03-20T08:32:22","modified_gmt":"2025-03-20T08:32:22","slug":"the-importance-of-re-engaging-at-risk-members","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/the-importance-of-re-engaging-at-risk-members\/","title":{"rendered":"The importance of re-engaging at-risk members"},"content":{"rendered":"

In this blog from ukactive Strategic Partner, Xplor Gym, the organisation\u2019s UK Commercial Director, Dave Alstead, explains how effectively re-engaging members at risk of cancelling can help clubs boost retention and keep more people active.<\/strong><\/p>\n

Retention. It\u2019s an ever-important topic for gym operators. Keeping members coming back for longer can increase profitability and support sustainable growth.<\/p>\n

And, as an industry, if we can keep more existing and first-time gym members active in clubs, we\u2019ll be better positioned to tackle inactivity.<\/p>\n

A vital part of any retention strategy, and one that\u2019s accessible for most operators, is re-engaging members who become at-risk of cancelling.<\/p>\n

Recognising the signs that a member is at-risk of leaving<\/strong><\/p>\n

The biggest sign to watch out for when identifying at-risk members is a change in visit habits.<\/p>\n

The \u2018Winning The War On Attrition\u2019 report found that there\u2019s an average of 5 months between a member\u2019s last visit and a cancellation. In reality, operators need to act much faster.<\/p>\n

One of the highest-risk groups are those who normally attend at least weekly but haven\u2019t attended in over a week. By tracking visits using access control technology and gym management software<\/a>, operators can set themselves up to re-engage these members.<\/p>\n

Other signs to watch for include:<\/p>\n