{"id":20235,"date":"2024-04-08T09:29:40","date_gmt":"2024-04-08T08:29:40","guid":{"rendered":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/"},"modified":"2024-04-08T09:29:40","modified_gmt":"2024-04-08T08:29:40","slug":"how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/","title":{"rendered":"How can operators make the most of their digital strategy to boost revenue and enhance member experience?"},"content":{"rendered":"

In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.<\/strong><\/p>\n

The leisure sector has been through it all in recent years, from the pandemic to sky high energy costs, every penny matters. And yet, operators across the UK could be leaving tens of thousands of pounds of revenue on the table.<\/p>\n

A lot of operators I speak to believe they\u2019ve considered every revenue stream available to them as a facility, but they\u2019re often overlooking their digital media strategy, unaware that it can be used to create a robust revenue stream while enhancing the member experience.<\/p>\n

When looking at maximising your digital media strategy there are a few things to consider finding out if you\u2019re making the most of what you\u2019ve got:<\/p>\n

Focus on your busy areas<\/strong><\/p>\n

Firstly, stand in high footfall areas and look around; how many messages can you see vying for your attention? A common mistake operators make is to clutter their spaces with too many messages. If you have a lot of print advertising and member notices next to screens, your key campaigns will get lost.<\/p>\n

Make decisions based on the use of the space<\/strong><\/p>\n

Next, do you know the difference between your high footfall and high dwell time areas?\u00a0It sounds obvious but you\u2019d be surprised at how many operators get this wrong.\u00a0 D6 screens are perfect for high footfall areas because the content is short and constantly changing, but for \u00a0high dwell areas, such as the gym floor, the programming should be weighted towards longer-form content and show a lower proportion of advertisements.\u00a0Getting your screen placement correct is key to increasing the number of brands keen to run campaigns in your facilities.<\/p>\n

Everyone in the industry knows the gravity of the gym floor is changing. When we first put screens on gym floors, members spent the majority of their time in the cardio zone, today it\u2019s a very different story.\u00a0 But when was the last time you updated your gym floor content model to reflect the changes in member habits? I\u2019d encourage operators to challenge the typical model by installing fewer, larger screens in key zones \u2013 these are far more appealing to brands who will pay a premium to get in front of your members.<\/p>\n

Think of the cost savings<\/strong><\/p>\n

It’s not just about bringing money in; a review of your digital media strategy can also save you money. For example, do you really need print? Think about your annual print cost and consider if it\u2019s really delivering.\u00a0 A poster can show one advertisement, whereas a screen in the same position can communicate several messages to your members during one visit. There may still be a place for print, but when you start to evaluate you may realise you don\u2019t need quite as much.<\/p>\n

Everything I\u2019ve highlighted is great for those that have control over their screens, but I\u2019m well aware this is not the case for all operators. It\u2019s all well and good getting a free service but it\u2019s not so good when it comes at the expense of getting a say on what\u2019s shown to your members. If you value control over your messaging and brand content, then you might want to reevaluate the service you take.<\/p>\n

To learn more about Zoom Media click<\/strong> yma<\/strong><\/a>.<\/strong><\/p>\n

Zoom Media is a member of the ukactive Strategic Partner Group \u2013 find out more<\/strong> yma<\/strong><\/a>.<\/strong><\/p>\n

Ymwadiad: Unrhyw safbwyntiau o farn a fynegir yw rhai'r awdur yn unig ac nid ydynt o angenrheidrwydd yn cynrychioli rhai ukactive.<\/strong><\/p>\n

\u00a0<\/p>\n

\u00a0<\/u><\/p>","protected":false},"excerpt":{"rendered":"

In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into […]<\/p>\n","protected":false},"author":10,"featured_media":20236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-20235","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nHow can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive<\/title>\n<meta name=\"description\" content=\"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukactive.com\/cy\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive\" \/>\n<meta property=\"og:description\" content=\"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukactive.com\/cy\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"ukactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ukactive\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-08T08:29:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ukactive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:site\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ukactive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/\"},\"author\":{\"name\":\"ukactive\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\"},\"headline\":\"How can operators make the most of their digital strategy to boost revenue and enhance member experience?\",\"datePublished\":\"2024-04-08T08:29:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/\"},\"wordCount\":634,\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/5W0A1930-scaled-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"cy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/\",\"name\":\"How can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/5W0A1930-scaled-1.jpg\",\"datePublished\":\"2024-04-08T08:29:40+00:00\",\"description\":\"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#breadcrumb\"},\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/5W0A1930-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/5W0A1930-scaled-1.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ukactive.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How can operators make the most of their digital strategy to boost revenue and enhance member experience?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"name\":\"ukactive\",\"description\":\"More People More Active More Often\",\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ukactive.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cy\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\",\"name\":\"ukactive\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"width\":900,\"height\":636,\"caption\":\"ukactive\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ukactive\",\"https:\\\/\\\/x.com\\\/_ukactive\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ukactive1\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmPrCBtK7McEM7eYFVi0GNA\\\/videos\",\"https:\\\/\\\/www.instagram.com\\\/ukactive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\",\"name\":\"ukactive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"caption\":\"ukactive\"},\"url\":\"https:\\\/\\\/ukactive.com\\\/cy\\\/news\\\/author\\\/websiteukactive-org-uk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive","description":"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukactive.com\/cy\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/","og_locale":"en_US","og_type":"article","og_title":"How can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive","og_description":"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.","og_url":"https:\/\/ukactive.com\/cy\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/","og_site_name":"ukactive","article_publisher":"https:\/\/www.facebook.com\/ukactive","article_published_time":"2024-04-08T08:29:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg","type":"image\/jpeg"}],"author":"ukactive","twitter_card":"summary_large_image","twitter_creator":"@_ukactive","twitter_site":"@_ukactive","twitter_misc":{"Written by":"ukactive","Est. reading time":"3 munud"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#article","isPartOf":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/"},"author":{"name":"ukactive","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e"},"headline":"How can operators make the most of their digital strategy to boost revenue and enhance member experience?","datePublished":"2024-04-08T08:29:40+00:00","mainEntityOfPage":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/"},"wordCount":634,"publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"image":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg","articleSection":["Blog"],"inLanguage":"cy"},{"@type":"WebPage","@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/","url":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/","name":"How can operators make the most of their digital strategy to boost revenue and enhance member experience? | ukactive","isPartOf":{"@id":"https:\/\/ukactive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#primaryimage"},"image":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg","datePublished":"2024-04-08T08:29:40+00:00","description":"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains how operators can maximise their digital marketing strategy and turn it into a consistent revenue stream.","breadcrumb":{"@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#breadcrumb"},"inLanguage":"cy","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/"]}]},{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#primaryimage","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A1930-scaled-1.jpg","width":2560,"height":1707},{"@type":"BreadcrumbList","@id":"https:\/\/ukactive.com\/news\/how-can-operators-make-the-most-of-their-digital-strategy-to-boost-revenue-and-enhance-member-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukactive.com\/"},{"@type":"ListItem","position":2,"name":"How can operators make the most of their digital strategy to boost revenue and enhance member experience?"}]},{"@type":"WebSite","@id":"https:\/\/ukactive.com\/#website","url":"https:\/\/ukactive.com\/","name":"ukactive","description":"More People More Active More Often","publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukactive.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cy"},{"@type":"Organization","@id":"https:\/\/ukactive.com\/#organization","name":"ukactive","url":"https:\/\/ukactive.com\/","logo":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","width":900,"height":636,"caption":"ukactive"},"image":{"@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ukactive","https:\/\/x.com\/_ukactive","https:\/\/www.linkedin.com\/company\/ukactive1\/","https:\/\/www.youtube.com\/channel\/UCmPrCBtK7McEM7eYFVi0GNA\/videos","https:\/\/www.instagram.com\/ukactive\/"]},{"@type":"Person","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e","name":"ukactive","image":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","caption":"ukactive"},"url":"https:\/\/ukactive.com\/cy\/news\/author\/websiteukactive-org-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/20235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/comments?post=20235"}],"version-history":[{"count":0,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/20235\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media\/20236"}],"wp:attachment":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media?parent=20235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/categories?post=20235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/tags?post=20235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}