{"id":20160,"date":"2023-10-19T15:41:23","date_gmt":"2023-10-19T14:41:23","guid":{"rendered":"https:\/\/ukactive.com\/news\/the-importance-of-customer-feedback\/"},"modified":"2026-03-23T17:08:46","modified_gmt":"2026-03-23T17:08:46","slug":"the-importance-of-customer-feedback","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/the-importance-of-customer-feedback\/","title":{"rendered":"Pwysigrwydd adborth cwsmeriaid"},"content":{"rendered":"<p><strong>Gan Mark Camp-Overy, MD yn Leisure Focus, a Neil Newman, Cyfarwyddwr Gweithredaltungen yn Gather<\/strong><\/p>\n<p><strong>Yn y blog hwn, mae Mark Camp-Overy a Neil Newman yn rhannu eu dysgiannu ynghylch sut y gall mwy o ymgysylltiad cwsmeriaid helpu gweithredwyr hamdden i ddarparu gwasanaeth cwsmeriaid gwell a mwy o gadw aelodau<\/strong><\/p>\n<p>Mae deall profiadau a chanfyddiadau eich aelodau wrth ymweld \u00e2 chanolfannau hamdden a chyfleusterau yn dasg hanfodol sy'n unioni'r sector gweithgaredd corfforol. Er bod adborth llafar i staff y ganolfan neu gyfathrebiadau mwy ffurfiol yn mynd rhywfaint o ffordd tuag at ddelio ag adborth cwsmeriaid, mae'n brin o ran mewnweithiau gweithredol mesuradwy, gan fod y mecanweithiau adborth hyn fel arfer yn anffurfiol ac nad oes ganddynt unrhyw alluoedd mesur gwirioneddol.<\/p>\n<p><strong>Astudiaeth achos: Leisure Focus<\/strong><\/p>\n<p>Mae Leisure Focus Trust, y sefydliad corfforedig elusennol ddim elw sy'n cefnogi pum sentr ledled y DU, wedi cymryd yr her hon i'w dwylo ei hun trwy gyflogi'r datrysiad ymgysylltu \u00e2 chwsmeriaid sy'n caniat\u00e1u i ddefnyddwyr canolfannau hamdden ddarparu adborth ar unwaith trwy blatfform ap, a all wedyn rybuddio pob sentr ar unwaith am unrhyw gwsmeriaid a thelerau a allai fod angen cymorth ar unwaith.<\/p>\n<p>Mae gan y corff di-elw gyfathrebu aml-sianel ar gyfer ei aelodau sy'n cynnwys yn y ganolfan, ar gyfryngau cymdeithasol a hysbysiadau gwthio trwy ap i annog ymatebion. Fodd bynnag, ar un adeg dim ond trwy ei wefan neu'n bersonol y roedd derbyn yr adboth hwn yn bosibl, ac roedd angen ffordd well ar y sefydliad i ymgysylltu ag aelodau, ac adrodd yn weithredol ar ymatebion cwsmeriaid.<\/p>\n<p>Felly, sut y cefnogodd Gather Leisure Focus yn ei brofiad taith cwsmer a pha fanteision a ddug wrth helpu'r ymddiriedolaeth i ddod yn agosach at ei aelodau?<\/p>\n<p><strong>Systemau hygyrch<\/strong><\/p>\n<p>Integrodd Leisure Focus offer adborth Gather yn ei ap sy'n wynebu aelodau, gan ei gwneud hi'n hawdd ei gyrchu i gwsmeriaid ei ddefnyddio pan wnaethant ymweld \u00e2'ne safle. Gydag un clic ar fotwm, roedd aelodau'n gallu rhoi adborth mewn ychydig eiliad ac o ganlyniad, mae Leisure Focus wedi cael mynediad at fwy o adborth cwsmeriaid nag erioed o'nt blaenau.<\/p>\n<p><strong>Penderfyniadau a anogir gan ddata<\/strong><\/p>\n<p>Gyda llawer o adborth, daw llawer o ddata defnyddiol. Casglodd y platfform Gather y data adborth cwsmeriaid hwn i d\u00eem Leisure Focus gael mynediad ato a ymateb iddo. Roedd system rybuddio e-bost hefyd yn nodi unrhyw ymatebion gan gwsmeriaid a fyddai'n gofyn am sylw ar unwaith. Roedd y mynediad hwn at ddata yn golygu y gallai Leisure Focus ddelio ag unrhyw faterion mewn ffordd llawer mwy rhagweithiol ac atal unrhyw faterion bach rhag gwaethygu'n broblemau mwy. Erbyn hyn, mae'r platfform yn rhan sylfaenol o raglen wobrwyo a chydnabod staff y cwmni.<\/p>\n<p><strong>Dathlu staff<\/strong><\/p>\n<p>Gall adborth gan gwsmeriaid fod yn gadarnhaol iawn ac nid y jyst am godi materion cwynion. Roedd y offeryn adborth yn cynnig cyfle i aelodau ddiolch i'w cyfleusterau a' \u0d94\u0dc0\u0dd4\u0db1\u0dca staff, yn ogystal \u00e2 ychwanegu awgrymiadau ar agorwedd fel dosbarthiadau ychwanegol a gwelliannau cyffredinol.<\/p>\n<p><strong>Troi adborth yn weithred<\/strong><\/p>\n<p>Trwy alluoedd platfform Gather, cysylltwyd unrhyw faterion a godwyd drwy'r platfform ag amseroedd a lleoliadau, a olygu y gellid cymryd camau priodol i wella profiad ymwelwyr yn y safle perthnasol.<\/p>\n<p>Mae cynnig Gather hefyd wedi helpu'r sefydliad i ymgysylltu'n agosach ag aelodau \u2018Gr\u0175p X\u2019. Arweiniodd adborth uniongyrchol hefyd at welliannau technoleg gydag iPads wedi'u hychwanegu ym mhob stiwdio a helpodd i gyflymu'r amser cofrestru, yn enwedig ar gyfer dosbarthiadau a gynhelir ar adegau brig.<\/p>\n<p>Arweiniodd y Myn \u0db8\u0dd9\u0db8 at adborth amser real gan aelodau cyn ac ar \u00f4l dosbarth at Leisure Focus yn cyflwyno digwyddiad \u2018Love Fitness Friday\u2019 a ddefnyddiodd y neuadd theatr ar gyfer digwyddiad gyda chymysgu o brif hyfforddwyr yn cyflwyno ystod o ddosbarthiadau gyda chapasiti o 100 o bobl fesul dosbarth.<\/p>\n<p>Profodd hwn yn boblogaidd wrth ddatblygu nodwedd newydd ar gyfer y rhaglen ac mae Love Fitness Friday wedi gweld dros 2000 o gyfranogwyr, gan ddwoc at gilydd aelodau newydd a phresennol.<\/p>\n<p><strong>Cyfrinachedd<\/strong><\/p>\n<p>Yn olaf, gan alluogi cwsmeriaid i roi adborth trwy system gyfrinachol yn hytrach nag aelwyd gyhoeddus a all helpu aelodau i ymgysylltu'n onest. Helpodd y cyfrinachedd hwn hefyd i leihau'r \u201cs\u0175n\u201d -a'r llwyth gwaith dilynol- a gynhyrchwyd ar gyfryngau cymdeithasol, a oedd yn ogystal \u00e2 lleihau sylwebaeth negyddol ar blatfformau cyhoeddus, hefyd yn galluogi Leisure Focus i gadw'r platfformau hyn yn rhydd ar gyfer newyddion mwy rhagweithiol a chadarnhaol yn hytrach na phryderon cwsmeriaid.<\/p>\n<p><strong>I gael gwybod mwy am Gather, <\/strong> <a href=\"https:\/\/www.wegather.info\/\" target=\"_blank\" rel=\"noopener\"><strong>cliciwch yma<\/strong><\/a>.<\/p>\n<p><strong>I ddarganfod mwy am ddod yn aelod neu bartner ukactive <\/strong> <a href=\"https:\/\/ukactive.com\/cy\/membership\/\"><strong>cliciwch yma<\/strong><\/a><strong>.\u00a0<\/strong><\/p>\n<p>Ymwadiad: Unrhyw safbwyntiau o farn a fynegir yw rhai'r awdur yn unig ac nid ydynt o angenrheidrwydd yn cynrychioli rhai ukactive.<\/p>","protected":false},"excerpt":{"rendered":"<p>By Mark Camp-Overy, MD at Leisure Focus, and Neil Newman, Operations 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