ukactive and 4GLOBAL have today announced a three-year strategic collaboration to strengthen reporting, benchmarking and lobbying evidence for the physical activity sector.<\/p>\n
The collaboration will focus on building and increasing the value and visibility of data and evidence across the sector. Contributing members will have access to in-depth analysis, with aggregated data providing trends and sector performance that will be shared at regular events and key moments throughout the year.<\/p>\n
4GLOBAL is a UK-based data company focused on the promotion and measurement of physical activity. Their expertise will support ukactive\u2019s Private Sector Benchmarking work that began in 2021 when facilities reopened following the pandemic.<\/p>\n
Initially, this will involve the quarterly collection of performance data from private sector operators, including number of facilities, members, and the total member income that they receive. The data will help ukactive to track the sector\u2019s recovery, performance and emerging sector trends.<\/p>\n
Through this strategic collaboration with 4GLOBAL, the data collection is set to be expanded to independent operators and, when combined with the data already collected as part of Sport England\u2019s \u2018Moving Communities\u2019, means that for the first time, there will be a quarterly database showing the performance of the sector as a whole across the UK.<\/p>\n
The high-quality data resulting from the partnership will be useful in supporting a range of ukactive stakeholders\u2019 own plans and projects.\u00a0 The anonymised data from the partnership will also feed into ukactive\u2019s regular reporting to the Government in support of the sector\u2019s policy work and lobbying.<\/p>\n
Dywedodd Huw Edwards, Prif Swyddog Gweithredol ukactive:<\/strong> \u201cOur partnership with 4GLOBAL is a pivotal moment for ukactive and demonstrates to our members how serious we are about using data and insight to support the growth and development of the sector.<\/p>\n \u201cConsistent, regular, credible data sets that cover public, private, independent operators, and broadened with fresh consumer polling will give this sector the foundation it requires and deserves.<\/p>\n \u201cThe data and insight from this partnership will also form a critical component of our work with the Government over the coming years to ensure the best possible landscape for our members to grow and develop.\u201d<\/p>\n Dr Matthew Wade, Head of Research and Development at ukactive, said:<\/strong> \u201cWe\u2019re already seeing the real benefits of the partnership in our Private Sector Benchmarking project, where we\u2019re now able to understand the performance, trends and impact that the sector is actually having.<\/p>\n \u201cThere\u2019s so much more to come from having 4GLOBAL alongside us, an organisation that specialises in the promotion and measurement of physical activity, so we\u2019re confident that this is the best way to put the UK fitness and leisure sector at the forefront of insight and evidence generation.\u201d<\/p>\n Dr Steven Mann, Global Partnership Director at 4GLOBAL said:<\/strong> \u201cIt\u2019s a distinct privilege for all of us at 4GLOBAL to be deepening our relationship with ukactive. This important expansion will see data and trends affecting the whole sector being brought together into one place, enabling us to track and analyse how this vitally important sector is continuing to recover, both from covid and also the inflation and energy pressures we\u2019ve seen shortly after the pandemic.<\/p>\n \u201cWe\u2019ve long admired how ukactive has played a leading role in championing physical activity and fitness through some difficult years. We at 4GLOBAL share their passion for ensuring people lead more active and healthier lives, so we can\u2019t wait to broaden and deepen our relationship in the months ahead.\u201d<\/p>","protected":false},"excerpt":{"rendered":" ukactive and 4GLOBAL have today announced a three-year strategic collaboration to strengthen reporting, benchmarking and lobbying evidence for the physical activity sector. The collaboration will focus on building and increasing […]<\/p>\n","protected":false},"author":10,"featured_media":20145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\n