{"id":20000,"date":"2022-07-06T06:00:07","date_gmt":"2022-07-06T05:00:07","guid":{"rendered":"https:\/\/ukactive.com\/news\/fitness-and-leisure-operators-offered-free-digital-score-tool-in-ukactives-digital-futures-consultation-2022\/"},"modified":"2022-07-06T06:00:07","modified_gmt":"2022-07-06T05:00:07","slug":"fitness-and-leisure-operators-offered-free-digital-score-tool-in-ukactives-digital-futures-consultation-2022","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/fitness-and-leisure-operators-offered-free-digital-score-tool-in-ukactives-digital-futures-consultation-2022\/","title":{"rendered":"Fitness and leisure operators offered free digital score tool in ukactive\u2019s Digital Futures consultation 2022"},"content":{"rendered":"<p>Fitness and leisure operators have been offered a free digital benchmarking tool and bespoke support, as ukactive launches this year\u2019s Digital Futures consultation to drive sector progress.<\/p>\n<p>Today (6 July) marks the start of the second consultation period following the inaugural Digital Futures consultation in 2021, which gave the fitness and leisure sector an overall score of 55% \u2013 putting it at the \u2018Digital Experimenter\u2019 level.<\/p>\n<p>Through the Digital Futures programme, ukactive and Sport England aim to drive awareness, understanding and improvement in fitness and leisure operators\u2019 approach to digital strategy and provision, across both the public and private sectors.<\/p>\n<p>The programme was designed in collaboration with leisure operators and the Digital Futures Advisory Group, which is made up of Sport England, and ukactive Strategic Partners; Gladstone, Myzone, EGYM, Les Mills, Xplor and Technogym. It was also shaped by organisations and SMEs from the fit-tech sector, such as Keepme, SweatWorks, Xn, Volution Fit, Move Technologies, as well as other experts.<\/p>\n<p>This year\u2019s consultation invites operators to measure their digital maturity and effectiveness by answering a set of questions designed by digital consultancy Rewrite Digital, which will provide respondents with a (confidential) digital maturity score immediately.<\/p>\n<p>The valuable score tool provides operators with:<\/p>\n<ul>\n<li>Instant score of your organisation\u2019s digital maturity and effectiveness<\/li>\n<li>Breakdown of your score across five areas of digital<\/li>\n<li>Comparison of your score with the sector as a whole, as well as compared to your 2021 score (if applicable)<\/li>\n<li>Personalised recommendations and resources based on your score<\/li>\n<li>Complimentary 1:1 consultation on your digital score and how to grow it, with Rewrite Digital.<\/li>\n<\/ul>\n<p>By completing the consultation, operators will also be helping to drive digital change in the sector as a whole, and shape how suppliers can support the sector better. In addition, some operators will be invited for a more in-depth consultation in 2023, as part of the programme.<\/p>\n<p>The sector-wide findings of the consultation will be summarised in a report to be published later this year, helping to track the sector\u2019s progress year-on-year.<\/p>\n<p>The work forms part of a programme of activity designed to support operators through the latest benchmarking tools, providing new insights and guidance to modernise and grow.<\/p>\n<p>The new consultation comes at a crucial time for the development of the sector, following the COVID-19 pandemic, which helped to kickstart digital strategies for many operators but also highlight the gaps for others.<\/p>\n<p>The Digital Futures 2021 consultation found that 84% of respondents did not have a digital strategy that was up to date, complete, ambitious and supported by an achievable roadmap. Furthermore, 30% of operators said they did not have a digital strategy at all.<\/p>\n<p>The Digital Futures Advisory Group believe the results show the sector making positive strides forward, but that digital strategies are missing the appropriate investment and goal alignment to yield strong performance.<\/p>\n<p>Alongside the measurement and reporting provided by the consultation, the Digital Futures Advisory Group, led by ukactive, will create new resources and guidance to support operators to position digital strategy at the heart of their overall leisure strategy.<\/p>\n<p>The 2021 report also highlighted the lack of case studies for digital as well as a lack of understanding around what the consumer expects from digital experiences within leisure. To bridge these gaps, the group is building a structure for capturing and sharing case studies to support operators\u2019 digital interventions, along with periodic consumer polling to better understand their needs.<\/p>\n<p><strong>Steven Scales, Director\u00a0of\u00a0Membership\u00a0and\u00a0Sector\u00a0Development at ukactive, said:<\/strong> \u201cThis year\u2019s Digital Futures consultation will help us to monitor and accelerate the sector\u2019s progress towards digital strategies that are fit to meet the expectations of consumers going forward.<\/p>\n<p>\u201cThe free digital tool behind this consultation offers every fitness and leisure operator a golden opportunity to benchmark their own digital experiences and services with the leisure sector, but also with other sectors.<\/p>\n<p>\u201cWhether you work in the public or private sector, this consultation provides the perfect chance to plan the next step in your organisation\u2019s digital journey, which will be vital for future growth and development.\u201d<\/p>\n<p><strong>To complete the consultation, <\/strong> <a href=\"https:\/\/digitalscore.ukactive.com\/\" target=\"_blank\" rel=\"noopener\"><strong>cliciwch yma<\/strong><\/a><strong>. Consultation closes 18 August 2022.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Fitness and leisure operators have been offered a free digital benchmarking tool and bespoke support, as ukactive launches this year\u2019s Digital Futures consultation to drive sector progress. Today (6 July) [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":16773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-20000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fitness and leisure operators offered free digital score tool in ukactive\u2019s Digital Futures consultation 2022 | ukactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukactive.com\/cy\/news\/fitness-and-leisure-operators-offered-free-digital-score-tool-in-ukactives-digital-futures-consultation-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fitness and leisure operators offered free digital score tool in ukactive\u2019s Digital Futures consultation 2022 | ukactive\" \/>\n<meta property=\"og:description\" content=\"Fitness and leisure operators have been offered a free digital benchmarking tool and bespoke support, as ukactive launches this year\u2019s Digital Futures consultation to drive sector progress. 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