{"id":19845,"date":"2021-10-08T07:00:09","date_gmt":"2021-10-08T06:00:09","guid":{"rendered":"https:\/\/ukactive.com\/news\/fitness-routines-since-the-big-reopening-whats-the-story\/"},"modified":"2021-10-08T07:00:09","modified_gmt":"2021-10-08T06:00:09","slug":"fitness-routines-since-the-big-reopening-whats-the-story","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/fitness-routines-since-the-big-reopening-whats-the-story\/","title":{"rendered":"Fitness routines since the big reopening: what\u2019s the story?"},"content":{"rendered":"

By Justin Mendleton, Commercial Director, Move<\/strong><\/p>\n

Although the threat of COVID-19 continues to loom over the industry, we\u2019re now several months into the reopening of venues. Since the pandemic began, fitness routines, habits and preferences have been transformed at a vast scale all over the world.<\/p>\n

Digital adoption, which can take much longer in some industries, was accelerated in fitness at light-speed through the pandemic. But because the situation was so novel to so much of the world, there was some scepticism as to whether those newly formed digital fitness habits would continue once venues reopened and people could kickstart their former habits again.<\/p>\n

So, what\u2019s the reality now? At Move, we\u2019ve been carefully tracking the developments since physical facilities reopened in England from 12 April 2021 to see which parts of our member base have been returning to venues and which haven\u2019t.<\/p>\n

We\u2019ve also been keeping an eagle eye on our members\u2019 preferences for digital fitness content, whether livestream or on-demand, and whether those preferences are continuing after the reopening.<\/p>\n

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To understand this, we\u2019ve looked at the following questions:<\/p>\n