{"id":19820,"date":"2021-08-27T14:58:16","date_gmt":"2021-08-27T13:58:16","guid":{"rendered":"https:\/\/ukactive.com\/news\/third-place-theory-how-fitness-businesses-can-build-community-online\/"},"modified":"2021-08-27T14:58:16","modified_gmt":"2021-08-27T13:58:16","slug":"third-place-theory-how-fitness-businesses-can-build-community-online","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/third-place-theory-how-fitness-businesses-can-build-community-online\/","title":{"rendered":"Damcaniaeth y trydydd lle: sut y gall busnesau ffitrwydd adeiladu cymuned ar-lein"},"content":{"rendered":"<p><strong>Gan Ryan Grimshaw, Pennaeth Brand a Marchnata, Topodium Group<\/strong><\/p>\n<p>Fel perchennog busnes ffitrwydd, ni fydd yn syndod clywed bod dyddiau campfeydd fel mannau ar gyfer pwysau rhydd a melinau traed yn unig wedi' jejich theifio. Mae mannau ffitrwydd yn aml yn dod i gael eu gwerthfawrogi mewn ffyrdd newydd tu hwnt i ddarparu mynediad a gwasanaethau yn unig.<\/p>\n<p>Wrth wraidd y newid hwn mae esblygiad arferion defnyddwyr. Mae aelodau'n edrych am gampfeydd i weithio'n gyt\u00fbn \u00e2' \u0924\u094d\u092f\u093e\u0902\u091a\u094d\u092f\u093e bywydau prysur, gan ddod o hyd i gysylltiadau ar eu telerau eu hunain a darparu rhywbeth i gredu ynddo.<\/p>\n<p>Yn y gorffennol, mae campfeydd wedi ychwanegu caffis, mannau ymlacio a meysydd eraill i drawsnewid eu lleoliadau yn <a href=\"https:\/\/www.pps.org\/article\/roldenburg\" target=\"_blank\" rel=\"noopener\">\u201ctrydydd lle\u201d<\/a>, fel y diffiniwyd gan y cymdeithasegydd Ray Oldenburg ym 1989. Disgrifiodd y trydydd lle fel mannau casglu cymunedol \u2013 nid ar gyfer gorffwys yn unig, nid ar gyfer chwarae yn unig, ond mannau y gall pobl ymlacio ynddynt, ac eto ymgysylltu hefyd.<\/p>\n<p>Daliodd llawer o leoliad ffitrwydd ar y gallu hwn i greu cymdeithasoli a chysylltiad i' \u0d94\u0dc0\u0dd4\u0db1\u0dca aelodau. A gall a aelodau bach wneud gwahaniaeth enfawr. Ychwanegodd Katie Daniel, perchennog Ambition Fitness, beiriant coffi yn ei derbynfa stiwdio (gwrandewch ar ei <a href=\"https:\/\/open.spotify.com\/episode\/2jSWbmYcs6ahTCwAJVMrhX?si=_4bwxg6rSwieHdn7g_NjtA&#038;nd=1\" target=\"_blank\" rel=\"noopener\">taith aelod<\/a> gwersi). Nid oedd y cyfleustra hwn o anghenraid yn gwneud ei derbynfa yn drydydd lle, dechreuodd yn gyflym serch hynny fod yn resum dros i\u2019w aelodau gymdeithasu cyn ac ar \u00f4l y dosbarthiadau.<\/p>\n<p><strong>Y trydydd lle yn y byd rhithwir<\/strong><\/p>\n<p>Cyfyngodd cau lleoliadau yn ystod y cyfnod clo allu campfeydd i ddod \u00e2 phobl ynghyd yn eu mannau corfforol. Eto i gyd, trwy gynnwys digidol a ffitrwydd cymdeithasol, cawsant hefyd fynqedd at gynulleidfa ehangach y gallai\u2019r mannau corfforol hynny fod wedi bod yn rhwystr iddynt.<\/p>\n<p>Cymerwch er enghraifft Aelodaeth Ddigidol Peloton sy'n rhoi mynediad i chi i filoedd o ddosbarthiadau byw a ar-alw. Neu Barry's, y mae eu hyfforddwyr wedi bod yn postio ymarferion corff rhad ac am ddim ar eu sianeli cyfryngau cymdeithasol. Er nad yw hynny'n creu cymuned; yr hyn sydd ar goll yw'r rhyngweithio dwy-ffordd a'r teimlad o gysylltiad amser real.<\/p>\n<p>Wrth i fannau ffitrwydd ailagor, sut rydym yn maethu cymunedau digidol sydd am ymgysylltu? Wel, rydym yn cymryd damcaniaeth trydydd lleoedd ac yn ei theilwra yn y byd rhithwir, gan baratoi'r ffordd ar gyfer y cysylltiad a'r gymuned y mae pobl yn dyheu amdanynt. Efallai na fyddwn yn gallu creu y trydydd lleoedd a ddisgrifir gan <a href=\"https:\/\/www.steelcase.com\/research\/articles\/topics\/design-q-a\/q-ray-oldenburg\/\" target=\"_blank\" rel=\"noopener\">Oldenburg<\/a> fel \u201cffeferydd wyneb yn wyneb\u201d oherwydd mewn trydydd mannau go iawn, rydych chi'n \u201cagor eich hun yn organig i bwy bynnag sy yno\u201d.<\/p>\n<p>Mae cyfryngau cymdeithasol yn benllanw o ryweithiau anghydamserol, er bod y cysylltiadau hyn yn digwydd ar gyflymder sy'n gwneud i gymunedau ar-lein deimlo eu bod nhw'n dod yn fyw yn union o flaen ein llygaid.<\/p>\n<p>Dim ond helpu i adeiladu cymuned o amgylch eich brand a'\u05e0 busnes y mae pwysigrwydd grwpiau Facebook a WhatsApp wedi'u curadu, cymunedau Discord, ffrydiau Instagram a byw-Instagram, Fforymau Reddit, sianeli Slack, rhestrau Twitter a Fleets wrth greu cysylltiad a rhyngweithio.<\/p>\n<p>Yn ddiweddar, aeth Gymshark yn fyw ar <a href=\"https:\/\/discord.com\/\" target=\"_blank\" rel=\"noopener\">Discord<\/a>, a chreu lle y gall eu cymuned gynyddol ddod ynghyd i rannu profiadau, nodau hyfforddi, awgrymiadau maeth a chysylltu \u00e2 chefnogwyr Gymshark eraill.<\/p>\n<p>Ond nid yw cyfryngau cymdeithasol yn ddigon ar eu pen eu hunain. Dyma fyd rhithwir VRChat, sy'n caniat\u00e1u i ddefnyddwyr greu afatarau i ymgysylltu mewn amgylcheddau rhith-realiti, a thwf Gather Town, bydysawd rhithwir a ddisgrifiwyd gan y Wall Street Journal fel, \u201cyr hyn cewch chi pan fyddwch chi'n gwasgu g\u00eam fideo o'n 1990au a Zoom at ei gilydd.\u201d Ac, wrth gwrs, g\u00eam-ran-dihangfa rithwir 2020 Nintendo, Animal Crossing.<\/p>\n<p>Beth sy'n atal y datblygiad nesaf o hwn? Efallai man lle gallech chi ymlacio gyda phobl o'r un farn ledled y byd sydd \u00e2 nodau ffitrwydd tebyg, tra bodwch chi'n ymarfer corff yn y byd theori mewn amser real ac yn rhannu eich cynnydd, wrth i'ch avatar wneud yr un peth.<\/p>\n<p><strong>Yr cyfle am ffitrwydd <\/strong><\/p>\n<p>Fel bodau dynol rydym yn dtribol wrth ein craig; rydym yn dyheu am gysylltiad a phwrpas, ond rydym bellach yn dyheu am hynny wrth ein dwylo, o bell a'n rhithwir, yn fwy cysylltiedig yn fyd-eang nag erioed o'r blaen ac eto yn fwy ynysig yn lleol.<\/p>\n<p>Er nad ydym yn rhagweld y bydd campfeydd yn adeiladu byd cyfan sy'n seiliedig ar VR i'\u4eec\u7684 aelodau, efallai y byddwch chi'n ystyried sut i gymryd gwersi llai a mwy ymarferol wrth greu gweithgareddau adeiladu cymunedol ar-lein ac all-lein.<\/p>\n<p>Ar Gr\u0175p Topodium <a href=\"https:\/\/topodiumgroup.com\/podcast\/\" target=\"_blank\" rel=\"noopener\">Gwneud y Podiwm<\/a> Datgelodd y Podledydd a Chyd-Sylfaennydd Refine With Alfi, Zoe Bertali, y dechnoleg chwyldroadol sy\u2019n mynd \u00e2 ffitrwydd bwt\u00ee y tu hwnt i\u2019r pedair wal y mae wedi\u2019i chyfyngu iddynt yn draddodiadol. Mae ALFI, y deallusrwydd artiffisial enwog y tu \u00f4l i\u2019r ap ffitrwydd a arweinir gan afatar, yn dangos potensial graddadwy technoleg i ddysgu sgiliau ffitrwydd o\u2019n dyfeisiau symudol ein hunain, gan gyrraedd unrhyw un unrhyw bryd o gwmpas y byd.<\/p>\n<p>I ategu mannau ffitrwydd corfforol, gall ddarparu cyfleoedd ymgysylltu \u00e2 chymuned ar-lein i aelodau arwain at bobl sy'n iachach, yn fwy cefnogol ac yn fwy cysylltiedig \u2013 yn allweddol i hyrwyddo gwasanaethau iechyd a lles cyistal.<\/p>\n<p>Er gwaethaf y gwahanutadau clir rhwng y byd ffisegol a'r byd rhithwir, gall arloesedad ddigidol ddarparu rhai manteision gwirionedd wrth adeiladu cymuned. Trwy ddienwusrwydd detholus; cymhelliant rhaglenedig; teimlo'n fwy croesawgar a chysylltiedig; a thorri i lawr rwystrau gofod ffisegol, mae cymunedau yn datblygu mewn ffyrdd sy'n creu rhyddid, gyda llai o waharddiad a chysylltiad dyfnach i aelodau - waeth a ydynt byth yn bwriadu cerdded trwy eich drysau ffisegol ai peidio.<\/p>\n<p>I ymunwch \u00e2 gweminar i drafod \u2018Eich Trydydd Gofannwr Rhithwir\u2019 yn fwy manwl ar 14 Medi am 10am, gofynnir i chi gofrestru\u00a0<a href=\"https:\/\/ukactive.zoom.us\/webinar\/register\/WN_oy4RS9NLTV6QwYkgeFGajQ\" target=\"_blank\" rel=\"noopener\">yma<\/a><\/p>\n<p><strong>Mae Topodium Group yn aelod o Gr\u0175p Partneriaid Strategol ukactive \u2013 darganfyddwch fwy<\/strong> <a href=\"https:\/\/ukactive.com\/cy\/strategic-partner-group\/\"><strong>yma<\/strong><\/a><strong>.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>By Ryan Grimshaw, Head of Brand and Marketing, Topodium Group As a fitness business owner, it won&#8217;t be a surprise to be told that the days of gyms as purely [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":19821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-19820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized 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