{"id":19457,"date":"2020-09-07T15:21:46","date_gmt":"2020-09-07T14:21:46","guid":{"rendered":"https:\/\/ukactive.com\/news\/landmark-report-shows-85bn-value-of-sport-and-physical-activity-as-great-british-week-of-sport-approaches\/"},"modified":"2020-09-07T15:21:46","modified_gmt":"2020-09-07T14:21:46","slug":"landmark-report-shows-85bn-value-of-sport-and-physical-activity-as-great-british-week-of-sport-approaches","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/landmark-report-shows-85bn-value-of-sport-and-physical-activity-as-great-british-week-of-sport-approaches\/","title":{"rendered":"Landmark report shows \u00a385bn value of sport and physical activity, as Great British Week of Sport approaches"},"content":{"rendered":"

ukactive has welcomed a major new report from Sport England and Sheffield Hallam University, which shows that every \u00a31 spent on community sport and physical activity generates nearly \u00a34 for the English economy and society.<\/p>\n

The findings<\/a> reveal that community sport and physical activity brings an annual contribution of \u00a385.5bn to the country (in 2018 prices) through social and economic benefits.<\/p>\n

Its social value \u2013 including physical and mental health, wellbeing, individual and community development \u2013 is more than \u00a372bn, provided by a healthier population, consumer expenditure, greater work productivity, improved education attainment, reduced crime and stronger communities.<\/p>\n

The report comes ahead of the Great British Week of Sport\u00a0<\/a>\u2013 taking place from 19 to 27 September\u00a0\u2013 which is designed to celebrate the value of sport and physical activity to our communities.<\/p>\n

The campaign, in partnership with Sport England, the UK Government and the European Commission, will showcase the variety of sports and activities which help people to be active, happy and healthy, while also highlighting their role in reducing health and social inequalities which have been exacerbated by COVID-19.<\/p>\n

As excitement for the week grows, the new research also supports calls from ukactive and partners for greater financial and regulatory backing for the physical activity sector, with forced closures and reduced operating capacity threatening thousands of gyms, leisure facilities and sports providers.<\/p>\n

Meddai Huw Edwards, Prif Weithredwr ukactive: <\/strong>\u201cPhysical activity has the power to transform health and social care, improve wellbeing, build stronger communities and change lives \u2013 and we will bring these stories to life during the Great British Week of Sport.<\/p>\n

\u201cThis research from Sport England shows the unique value of community sport and physical activity in tackling society\u2019s greatest challenges, with a return of \u00a34 for every \u00a31 invested.<\/p>\n

\u201cukactive and its partners have a track record of developing programmes of work that support broader societal outcomes, including creating opportunities for children and young people, transforming workplace wellbeing, and ensuring active ageing.<\/p>\n

\u201cAs we continue to battle COVID-19, public health must be the Government\u2019s top priority for both society and the economy. By investing in the physical activity sector at this time, we can increase the population\u2019s physical and mental resilience to COVID-19, reduce the burden of underlying health conditions on the NHS, and maximise our contribution to economic recovery.\u201d<\/p>\n

The key findings: <\/strong><\/p>\n