{"id":19180,"date":"2019-10-17T14:19:23","date_gmt":"2019-10-17T13:19:23","guid":{"rendered":"https:\/\/ukactive.com\/news\/ukactive-highlights-full-potential-of-sector-in-response-to-sport-england-active-lives-survey\/"},"modified":"2019-10-17T14:19:23","modified_gmt":"2019-10-17T13:19:23","slug":"ukactive-highlights-full-potential-of-sector-in-response-to-sport-england-active-lives-survey","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/ukactive-highlights-full-potential-of-sector-in-response-to-sport-england-active-lives-survey\/","title":{"rendered":"ukactive highlights full potential of sector in response to Sport England Active Lives Survey"},"content":{"rendered":"<p>ukactive CEO Huw Edwards said: \u201cWe are pleased to see the Active Lives Survey show a continued increase in people being active and a decrease in the inactive population.<\/p>\n<p>\u201cThis reaffirms the clear trend that the fitness and leisure sector is driving physical activity levels across the country.<\/p>\n<p>\u201cIt is important to recognise our members\u2019 incredible contribution to the growth in fitness activities, as demonstrated by the rise in gym and weight training in particular.<\/p>\n<p>\u201cThe updated CMO guidelines on physical activity highlight the importance of strength training, as supported by our Research Institute Principle Investigator, <a href=\"https:\/\/ukactive.com\/cy\/blog\/muscle-strengthening-was-the-forgotten-guideline-but-new-cmo-advice-means-its-time-for-our-sector-to-raise-awareness-of-its-importance\/\">Dr James Steele<\/a>.<\/p>\n<p>\u201cWe are pleased to see the increasing activity among women and older adults highlighted, however, there is still considerable work to do in reducing the inequality gap for lower socioeconomic groups.<\/p>\n<p>\u201cAs part of our new partnership with Sport England, we share the aim to deliver more sustainable activity.<\/p>\n<p>\u201cWe must now extend this partnership to the NHS, recognising our sector as critical for the preventative agenda and working together in a strategic relationship to capitalise on our expertise in providing solutions for all parts of society.<\/p>\n<p>\u201cWe need the government to acknowledge the scale and influence of our sector and to support the changes necessary to increase our impact over the coming decade, such as regulatory changes to encourage fitness operators onto the high street.<\/p>\n<p>\u201cIt is vital we continue the discussion about promoting physical activity so that more people have the opportunity to lead a more active life.<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\">\u201cThe results from the Active Lives survey will be one of a number of topics that will be<br \/>\ndiscussed at our <a href=\"https:\/\/ukactive.com\/cy\/national-summit\/\">Uwchgynhadledd Genedlaethol<\/a> on the 31 October.\u201d<\/h4>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>ukactive CEO Huw Edwards said: \u201cWe are pleased to see the Active Lives Survey show a continued increase in people being active and a decrease in the inactive population. \u201cThis [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":19123,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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