{"id":18987,"date":"2019-01-28T13:53:11","date_gmt":"2019-01-28T13:53:11","guid":{"rendered":"https:\/\/ukactive.com\/news\/can-fitness-operators-save-our-high-streets\/"},"modified":"2019-01-28T13:53:11","modified_gmt":"2019-01-28T13:53:11","slug":"can-fitness-operators-save-our-high-streets","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/can-fitness-operators-save-our-high-streets\/","title":{"rendered":"Can fitness operators save our high streets?"},"content":{"rendered":"<p><strong>By Luke Holland, Senior Communications Executive, <a href=\"https:\/\/ukactive.com\/cy\/\">ukactive <\/a><\/strong><\/p>\n<p>British high streets are in what has been described as a \u201cfight for their lives\u201d. Online shopping, lack of investment and changing consumer behaviours have combined to dramatically reduce footfall in high streets by as much as 4% in the past year alone. The fall has been so sharp that many have begun to talk of the demise of the high street altogether.<\/p>\n<p>But does the changing landscape of city centres represent an opportunity for the physical activity sector? High-street \u2018Tsar\u2019 Mary Portas thinks so. Speaking at a property conference in October she predicted that health and wellbeing could be the trend that saves the high street. And in the past there have been calls for changes to business categorisation, which have the potential to unlock our sector\u2019s integral role in the rebirth of the high street.<\/p>\n<p>So, what are the opportunities for the fitness sector?<strong><em>\u00a0<\/em><\/strong><\/p>\n<p><strong>Partnering with retail<\/strong><\/p>\n<p>Retailers are scrambling to find new ways to attract and retain regular visitors to their stores. And the shift in customer spending patterns from \u2018things\u2019 to \u2018experiences\u2019 has not gone unnoticed. The fitness side of leisure activities is at the forefront of retailers\u2019 ideas for new customer experiences, demonstrated by Debenhams\u2019 <a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2018\/08\/debenhams-roll-store-gyms-enhance-customer-experience\/\" target=\"_blank\" rel=\"noopener\">launch<\/a> of in-store gyms. And it\u2019s not just individual retailers. Increasingly, shopping centres and retail parks across the UK and US are recognising the attraction of fitness studios, which draw strong footfall.<\/p>\n<p><strong>Converting old retail spaces<\/strong><\/p>\n<p>If a partnership with retailers is out of the question, then how about replacing their spot on the high street map? The Gym Group recently made <a href=\"https:\/\/www.standard.co.uk\/business\/the-gym-group-looks-to-jump-into-empty-space-left-by-toys-r-us-a3794271.html\" target=\"_blank\" rel=\"noopener\">headlines<\/a> by declaring its plans to take over a raft of Toys \u2018R\u2019 Us stores across the country, converting them into the gyms. As high street retail continues to struggle, there are real opportunities for gyms and fitness studios to occupy spaces in desirable city centre locations at favourable prices.<\/p>\n<p><strong>Iconic locations<\/strong><\/p>\n<p>While fitness has boomed in cities across the UK, gyms and studios have often been pushed underground, quite literally. Yet the vacation of retail spaces, pubs and even churches offer trendy locations for new fitness facilities, such as this <a href=\"https:\/\/www.virginactive.co.uk\/clubs\/repton-park\" target=\"_blank\" rel=\"noopener\">Virgin Active gym<\/a> built into a Repton Park church. These vacant spaces offer truly iconic backdrops for which fitness operators can make their mark.<\/p>\n<p><strong>The bigger picture<\/strong><\/p>\n<p>The decline in the high-street has been high on the priority list for political figures from across the spectrum, with Labour unveiling a five-point plan to revitalise high-streets, and Chancellor Phillip Hammond introducing \u00a3650m in funding for high streets in November\u2019s budget. And there is an increasing recognition of the potential of fitness to help stem the decline \u2013 with High Streets Minister Jake Berry arguing that \u201cempty shops should be transformed into community centres or leisure facilities to help existing retail businesses survive\u201d.<\/p>\n<p>But the potential of our sector goes far beyond simply reviving high-streets. The impacts could be much more far-reaching for society \u2013 where fitness and leisure could step in to help provide hubs for health, education and social cohesion in the centre of the community, bringing people together in health and fitness settings. The political aspirations are there. Mr Berry himself argues that \u201ctown centres should be radically redesigned\u201d. The challenge for our sector is to learn the recent lessons of retail and ensure we fit into future plans for innovative, joined-up and progressive communities.<\/p>\n<blockquote><p><strong>If you are interested in learning more about ukactive\u2019s policy work in this area, please email <\/strong><strong> <a href=\"mailto:publicaffairs@ukactive.org.uk\">publicaffairs@ukactive.org.uk<\/a><\/strong><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"<p>By Luke Holland, Senior Communications Executive, ukactive British high streets are in what has been described as a \u201cfight for their lives\u201d. Online shopping, lack of investment and changing consumer [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-18987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can fitness operators save our high streets? | ukactive<\/title>\n<meta name=\"description\" content=\"As a sector, we know about the benefits of physical activity. 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