{"id":18983,"date":"2019-01-22T09:05:19","date_gmt":"2019-01-22T09:05:19","guid":{"rendered":"https:\/\/ukactive.com\/news\/uniting-an-active-nation-opportunities\/"},"modified":"2019-01-22T09:05:19","modified_gmt":"2019-01-22T09:05:19","slug":"uniting-an-active-nation-opportunities","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/uniting-an-active-nation-opportunities\/","title":{"rendered":"Uniting an active nation – opportunities"},"content":{"rendered":"

Sophie Hoseason, Strategic Partner Group – Account Coordinator,\u00a0ukactive<\/a>\u00a0<\/strong><\/p>\n

At the ukactive National Summit in September 2018, a central theme of the day was partnership<\/a>.<\/p>\n

ukactive CEO Steven Ward called on everyone in attendance to build a new collaboration or partnership in the next year, to help drive the physical activity agenda forward.<\/p>\n

There is no doubt here \u2013 if we are to tackle the physical inactivity crisis facing the UK, we need to bring together everyone with a stake in getting more people moving.<\/p>\n

That of course means all of ukactive\u2019s traditional partners \u2013 leisure operators, equipment suppliers, activity operators, major corporates and public bodies. Yet just as vital is bringing those charged with driving participation in sport across our country \u2013 National Governing Bodies (NGBs).<\/p>\n

NGBs are funded by Sport England<\/a> to get our nation active in their respective sports \u2013 and face a landscape\u00a0 where funding is becoming increasingly squeezed. NGBs are therefore increasingly looking at alternative ways to engage new audiences and spread their individual sport across the country.<\/p>\n

There are 7,038 gyms and leisure centres and 9.9 million people who use them within the UK \u2013 representing an excellent platform for partnership between NGBs and the wider physical activity sector.<\/p>\n

This is the driving force behind National Governing Bodies such as British Gymnastics, British Weightlifting, Badminton England, Lawn Tennis Association and Swim England joining ukactive\u2019s Strategic Partner Group<\/a> \u2013 looking to draw on the wider sector\u2019s resources to engage prospective participants across the country.<\/p>\n

Take British Gymnastics as an example, who have reported over one million people on waiting lists to take part in gymnastics, with the majority of these being children. By partnering with local leisure facilities, combining their sporting expertise with local community facilities, we can ensure the next generation are given the opportunity to experience the benefits to taking part in gymnastics.<\/p>\n

This presents an exciting opportunity for the sector to collaborate with NGBs \u2013 providing an additional offering for leisure facilities to provide for their customers, while helping sporting bodies engage a wider audience. It really is a win-win \u2013 a great example of how partnerships can help us get more people, more active, more often.<\/p>\n

To learn more about the Strategic Partner Group, click yma<\/a> or email sophiehoseason@ukactive.org.uk<\/a><\/strong><\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Sophie Hoseason, Strategic Partner Group – Account Coordinator,\u00a0ukactive\u00a0 At the ukactive National Summit in September 2018, a central theme of the day was partnership. ukactive CEO Steven Ward called on […]<\/p>\n","protected":false},"author":10,"featured_media":18984,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-18983","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nUniting an active nation - opportunities | ukactive<\/title>\n<meta name=\"description\" content=\"As a sector, we know about the benefits of physical activity. 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