{"id":18861,"date":"2018-07-30T15:11:13","date_gmt":"2018-07-30T14:11:13","guid":{"rendered":"https:\/\/ukactive.com\/news\/the-active-revolution-tech-changing-the-way-we-move\/"},"modified":"2018-07-30T15:11:13","modified_gmt":"2018-07-30T14:11:13","slug":"the-active-revolution-tech-changing-the-way-we-move","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/the-active-revolution-tech-changing-the-way-we-move\/","title":{"rendered":"The active revolution: tech changing the way we move"},"content":{"rendered":"<p>Technology is rapidly changing the way everyone lives their lives.\u00a0 The perception is that technology is taking away the need for physical activity \u2013 think Netflix binges and Ubers to next door \u2013 but this isn\u2019t the case.<\/p>\n<p>Fitness technologies (be that FitTech or SportsTech) are starting to make their mark \u2013 whether you measure that by getting more people active or catching the eyes of investors from different sectors.\u00a0 In a recent report by <a href=\"https:\/\/medium.com\/sportstechx\/european-sportstech-report-2018-30bdfea49c96\" target=\"_blank\" rel=\"noopener\">SportsTechX<\/a>, there are over 1,000 SportsTech and FitTech companies in Europe alone, attracting combined investment of approximately \u20ac135m \u2013 tripling since 2013.<\/p>\n<p>FitTech is also being pushed towards the top of the government\u2019s agenda.\u00a0 Matt Hancock, Secretary of State for Health and Social Care, recently <a href=\"https:\/\/www.gov.uk\/government\/speeches\/matt-hancock-my-priorities-for-the-health-and-social-care-system\" target=\"_blank\" rel=\"noopener\">outlined his new priorities for the NHS as workforce, technology and prevention<\/a>.\u00a0 In my view &#8211; technology plus prevention equals FitTech.<\/p>\n<p>ukactive ActiveLab Manager Jack Connors brings you this blog series &#8211; which will look at the technologies that are having and will have the biggest impact on the physical activity sector, exploring how to embrace them in the most effective way.<\/p>\n<p><strong>FitTech #1: Virtual and Augmented Reality<\/strong><\/p>\n<p>Although around for a few decades, virtual and augmented reality (VR and AR) tech hasn\u2019t quite reached its potential.<\/p>\n<p>Both virtual and augmented reality use computer generated images to create immersive experiences.\u00a0 The main difference between the two is that VR creates whole virtual worlds for the user to be immersed in, AR overlays digital images on a view of the real world.<\/p>\n<p>VR and AR have the ability to create new, personalised and exciting experiences \u2013 providing a huge opportunity for the physical activity sector to engage all audiences in activities right for them.<\/p>\n<p>Currently, the most notable deployment of these technologies to get more people active has been Pok\u00e9mon Go.\u00a0 The AR app has been downloaded over 800 million times and generated over $1.2b in revenue in just over 2 years.\u00a0 More importantly, <a href=\"https:\/\/arxiv.org\/pdf\/1610.02085v1.pdf\" target=\"_blank\" rel=\"noopener\">Pok\u00e9mon Go users increased the number of steps they did a day by 26%<\/a>.<\/p>\n<p>This technology is developing all the time, making physical activity more accessible to inactive communities as barriers like price point fall.\u00a0 There are some great examples of immersive technologies being deployed to get more people active:<\/p>\n<ul>\n<li>VR boxercise classes delivered by <a href=\"https:\/\/fitxr.com\/\" target=\"_blank\" rel=\"noopener\">FITXR<\/a>, gamifying the experience for users<\/li>\n<li>Fully immersive VR flying experiences offered by <a href=\"https:\/\/www.icaros.com\/\" target=\"_blank\" rel=\"noopener\">Icaros<\/a>, using a gyroscopic frame that engages your entire body<\/li>\n<\/ul>\n<p>However, it\u2019s important to remember that new technology is not just for the stereotypical member of Generation Y.\u00a0 VR and AR technology can have a great impact on those of all abilities and ages, for example:<\/p>\n<ul>\n<li> <a href=\"http:\/\/www.memoride.eu\/en\/\" target=\"_blank\" rel=\"noopener\">Memoride<\/a> \u2013 a product developed by ActiveLab business Activ84Health, who offer active AR experiences via Google Street View for elderly people who struggle to leave their home \u2013providing both physical and mental benefits.<\/li>\n<li> <a href=\"https:\/\/immersiverehab.com\/\" target=\"_blank\" rel=\"noopener\">Immersive Rehab<\/a> \u2013 which embraces VR to improve the effectiveness of physical and Neuro-rehabilitation.<\/li>\n<\/ul>\n<p>Memoride and Immersive Rehab demonstrate the power of AR and VR to engage all audiences.\u00a0 The physical activity sector \u2013 be that large organisations looking to embrace these technologies, or start-ups developing them \u2013 should look to use these technologies to provide benefit for all.\u00a0 Technology has the ability to create personalised experiences <strong>for the youngest to the oldest in society, and those of all abilities in between. <\/strong><\/p>\n<p>Taking this focus will enable the sector to engage all audiences, accessing new markets, providing improved services and getting more people, more active, more often.<\/p>\n<p><strong>ActiveLab \u2013 ukactive\u2019s global launchpad for innovation in physical activity \u2013 is actively looking for, and working with, those who are using new technologies in order to get people active.\u00a0 If you are a business looking to embrace technology, or a developing FitTech start-up, we can help you develop a successful approach to realising the benefits of technology. <\/strong><\/p>\n<p><strong>Get in touch: <\/strong><\/p>\n<p><strong> <a href=\"mailto:jackconnors@ukactive.org.uk\">jackconnors@ukactive.org.uk<\/a><\/strong><\/p>\n<p><strong> <a href=\"http:\/\/www.activelab.co\">www.activelab.co<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Technology is rapidly changing the way everyone lives their lives.\u00a0 The perception is that technology is taking away the need for physical activity \u2013 think Netflix binges and Ubers to [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18809,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-18861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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