{"id":18687,"date":"2017-11-22T10:19:19","date_gmt":"2017-11-22T10:19:19","guid":{"rendered":"https:\/\/ukactive.com\/news\/an-encouraging-and-supportive-environment-is-crucial-to-encourage-people-to-exercise\/"},"modified":"2017-11-22T10:19:19","modified_gmt":"2017-11-22T10:19:19","slug":"an-encouraging-and-supportive-environment-is-crucial-to-encourage-people-to-exercise","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/an-encouraging-and-supportive-environment-is-crucial-to-encourage-people-to-exercise\/","title":{"rendered":"An encouraging and supportive environment is crucial to encourage people to exercise"},"content":{"rendered":"<p><strong>By Jennifer Saxon, Senior Director of Corporate Marketing at MINDBODY<\/strong><\/p>\n<p>MINDBODY recently commissioned research that gave some fascinating insights into how and why people exercise or \u2013 perhaps more interestingly \u2013 don\u2019t exercise.<\/p>\n<p>The most alarming fact to come out of the research was probably that a quarter of adults (25%) surveyed said they never exercise at all or \u2013 if they do \u2013 it\u2019s less than once a month.  (\u2018Exercise\u2019 here being defined as the equivalent of just ten minutes brisk walking per day).<\/p>\n<p>However, the research also found that adults in Britain who never exercise or don\u2019t use fitness classes would be encouraged to attend fitness classes at a gym more often if they found a class that they enjoyed more (22%), if classes had more flexible timings (15%), and if they had the option of visiting different gyms so that they weren\u2019t tied to a single location (7%).  <\/p>\n<p>Of those who never exercise, women (32%) are slightly more likely to attend a fitness class than men (20%) but the results suggest this number could be higher if fitness studios and gyms created an environment that was more user-friendly. Women say they are more likely than men to feel embarrassed when exercising with others.<\/p>\n<p>So, what does all this research mean? Well, clearly one of the lessons for gym and health centre owner\/managers is that when it comes to attracting people into a fitness class, one size most definitely doesn\u2019t fit all. A more tailored approach might help bring in a different category of people to the gym \u2013 people who want to be more active, but who don\u2019t want to just spend time on a treadmill or a bike.<\/p>\n<p>If you want to attract more women, you might want to look at changing the environment to be more welcoming and less intimidating, for example, having women-only areas or classes.<\/p>\n<p>If you want to attract younger people, you might find ways to make classes more affordable. For example, offering different pricing levels for off-peak times of the day or week, or offering a financial incentive for people to bring along a friend. Gyms that allow a more flexible class booking system might also encourage some under-represented categories of users such as mothers with pre-school- children.<\/p>\n<p>Gym owners have a crucial role in promoting exercise to as many people as possible by creating an enjoyable and stress-free environment and part of this is helping clients to overcome their individual barriers to exercise. For example, mirrors everywhere are great for those that exercise a lot but can be very intimidating for those new to a gym.<\/p>\n<p>No time, no energy, boredom or just feeling self-conscious \u2013 whatever the reason for not exercising, a good start is for fitness professionals to openly discuss individual barriers with their clients and then find some practical ways of overcoming them.<\/p>","protected":false},"excerpt":{"rendered":"<p>By Jennifer Saxon, Senior Director of Corporate Marketing at MINDBODY MINDBODY recently commissioned research that gave some fascinating insights into how and why people exercise or \u2013 perhaps more interestingly [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":18688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[100],"tags":[],"class_list":["post-18687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - 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