{"id":18444,"date":"2018-01-04T09:00:22","date_gmt":"2018-01-04T09:00:22","guid":{"rendered":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/"},"modified":"2018-01-04T09:00:22","modified_gmt":"2018-01-04T09:00:22","slug":"ukactive-starts-2018-by-spreading-the-active-message","status":"publish","type":"post","link":"https:\/\/ukactive.com\/cy\/news\/ukactive-starts-2018-by-spreading-the-active-message\/","title":{"rendered":"ukactive starts 2018 by spreading the active message"},"content":{"rendered":"

ukactive featured prominently in coverage across both national titles and consumer magazines across the new year and festive period to continue its vocal advocacy of the physical activity sector in the media.<\/p>\n

The not-for-profit health body offered expert analysis across a range of timely articles highlighting some of the fitness trends expected to take hold in 2018. ukactive CEO Steven Ward appeared in Men\u2019s Health as one of the magazine\u2019s expert \u2018fitness futurologists\u2019 and also featured in the Telegraph<\/a> highlighting the increasingly broad range of workouts offered by the fast-growing physical activity sector.<\/p>\n

These articles closely followed coverage in various consumer magazines and national newspapers over the course of the festive period. This included a feature in the Daily Mail<\/a>, with ukactive Public Affairs Director Huw Edwards noting the benefits of lifting weights for older people. This was coupled with two articles which saw ukactive offering advice for running in the winter, appearing in the I Newspaper<\/a> and Waitrose Weekend.<\/p>","protected":false},"excerpt":{"rendered":"

ukactive featured prominently in coverage across both national titles and consumer magazines across the new year and festive period to continue its vocal advocacy of the physical activity sector in […]<\/p>\n","protected":false},"author":10,"featured_media":18445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nukactive starts 2018 by spreading the active message | ukactive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ukactive.com\/cy\/news\/ukactive-starts-2018-by-spreading-the-active-message\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ukactive starts 2018 by spreading the active message | ukactive\" \/>\n<meta property=\"og:description\" content=\"ukactive featured prominently in coverage across both national titles and consumer magazines across the new year and festive period to continue its vocal advocacy of the physical activity sector in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ukactive.com\/cy\/news\/ukactive-starts-2018-by-spreading-the-active-message\/\" \/>\n<meta property=\"og:site_name\" content=\"ukactive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ukactive\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-04T09:00:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1186\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ukactive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:site\" content=\"@_ukactive\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ukactive\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 munud\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/\"},\"author\":{\"name\":\"ukactive\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\"},\"headline\":\"ukactive starts 2018 by spreading the active message\",\"datePublished\":\"2018-01-04T09:00:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/\"},\"wordCount\":168,\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ukactive-physical-activity-media.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"cy\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/\",\"name\":\"ukactive starts 2018 by spreading the active message | ukactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ukactive-physical-activity-media.jpg\",\"datePublished\":\"2018-01-04T09:00:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#breadcrumb\"},\"inLanguage\":\"cy\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ukactive-physical-activity-media.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ukactive-physical-activity-media.jpg\",\"width\":2000,\"height\":1186},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/news\\\/ukactive-starts-2018-by-spreading-the-active-message\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ukactive.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ukactive starts 2018 by spreading the active message\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#website\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"name\":\"ukactive\",\"description\":\"More People More Active More Often\",\"publisher\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ukactive.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"cy\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#organization\",\"name\":\"ukactive\",\"url\":\"https:\\\/\\\/ukactive.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"contentUrl\":\"https:\\\/\\\/ukactive.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/ukactive-logo-cards.jpg\",\"width\":900,\"height\":636,\"caption\":\"ukactive\"},\"image\":{\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ukactive\",\"https:\\\/\\\/x.com\\\/_ukactive\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ukactive1\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmPrCBtK7McEM7eYFVi0GNA\\\/videos\",\"https:\\\/\\\/www.instagram.com\\\/ukactive\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ukactive.com\\\/#\\\/schema\\\/person\\\/a47ca017651edadfb71b51b6e4b17d6e\",\"name\":\"ukactive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"cy\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g\",\"caption\":\"ukactive\"},\"url\":\"https:\\\/\\\/ukactive.com\\\/cy\\\/news\\\/author\\\/websiteukactive-org-uk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ukactive starts 2018 by spreading the active message | ukactive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ukactive.com\/cy\/news\/ukactive-starts-2018-by-spreading-the-active-message\/","og_locale":"en_US","og_type":"article","og_title":"ukactive starts 2018 by spreading the active message | ukactive","og_description":"ukactive featured prominently in coverage across both national titles and consumer magazines across the new year and festive period to continue its vocal advocacy of the physical activity sector in […]","og_url":"https:\/\/ukactive.com\/cy\/news\/ukactive-starts-2018-by-spreading-the-active-message\/","og_site_name":"ukactive","article_publisher":"https:\/\/www.facebook.com\/ukactive","article_published_time":"2018-01-04T09:00:22+00:00","og_image":[{"width":2000,"height":1186,"url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg","type":"image\/jpeg"}],"author":"ukactive","twitter_card":"summary_large_image","twitter_creator":"@_ukactive","twitter_site":"@_ukactive","twitter_misc":{"Written by":"ukactive","Est. reading time":"1 munud"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#article","isPartOf":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/"},"author":{"name":"ukactive","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e"},"headline":"ukactive starts 2018 by spreading the active message","datePublished":"2018-01-04T09:00:22+00:00","mainEntityOfPage":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/"},"wordCount":168,"publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"image":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg","articleSection":["News"],"inLanguage":"cy"},{"@type":"WebPage","@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/","url":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/","name":"ukactive starts 2018 by spreading the active message | ukactive","isPartOf":{"@id":"https:\/\/ukactive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#primaryimage"},"image":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#primaryimage"},"thumbnailUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg","datePublished":"2018-01-04T09:00:22+00:00","breadcrumb":{"@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#breadcrumb"},"inLanguage":"cy","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/"]}]},{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#primaryimage","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/ukactive-physical-activity-media.jpg","width":2000,"height":1186},{"@type":"BreadcrumbList","@id":"https:\/\/ukactive.com\/news\/ukactive-starts-2018-by-spreading-the-active-message\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ukactive.com\/"},{"@type":"ListItem","position":2,"name":"ukactive starts 2018 by spreading the active message"}]},{"@type":"WebSite","@id":"https:\/\/ukactive.com\/#website","url":"https:\/\/ukactive.com\/","name":"ukactive","description":"More People More Active More Often","publisher":{"@id":"https:\/\/ukactive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ukactive.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"cy"},{"@type":"Organization","@id":"https:\/\/ukactive.com\/#organization","name":"ukactive","url":"https:\/\/ukactive.com\/","logo":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/","url":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","contentUrl":"https:\/\/ukactive.com\/wp-content\/uploads\/2025\/11\/ukactive-logo-cards.jpg","width":900,"height":636,"caption":"ukactive"},"image":{"@id":"https:\/\/ukactive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ukactive","https:\/\/x.com\/_ukactive","https:\/\/www.linkedin.com\/company\/ukactive1\/","https:\/\/www.youtube.com\/channel\/UCmPrCBtK7McEM7eYFVi0GNA\/videos","https:\/\/www.instagram.com\/ukactive\/"]},{"@type":"Person","@id":"https:\/\/ukactive.com\/#\/schema\/person\/a47ca017651edadfb71b51b6e4b17d6e","name":"ukactive","image":{"@type":"ImageObject","inLanguage":"cy","@id":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8d806b36633ef5565155b736da05b5cd482f92a507ec0305c57c9282039e6cc3?s=96&d=mm&r=g","caption":"ukactive"},"url":"https:\/\/ukactive.com\/cy\/news\/author\/websiteukactive-org-uk\/"}]}},"_links":{"self":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/18444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/comments?post=18444"}],"version-history":[{"count":0,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/posts\/18444\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media\/18445"}],"wp:attachment":[{"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/media?parent=18444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/categories?post=18444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ukactive.com\/cy\/wp-json\/wp\/v2\/tags?post=18444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}