{"id":16284,"date":"2026-01-08T14:03:03","date_gmt":"2026-01-08T14:03:03","guid":{"rendered":"https:\/\/ukactive.com\/?page_id=16284"},"modified":"2026-03-20T13:43:50","modified_gmt":"2026-03-20T13:43:50","slug":"consumer-engagement","status":"publish","type":"page","link":"https:\/\/ukactive.com\/cy\/services\/research-institute\/consumer-engagement\/","title":{"rendered":"Ymgysylltiad defnyddwyr"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16284\" class=\"elementor elementor-16284\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e50a303 e-con-full e-flex e-con e-parent\" data-id=\"e50a303\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e1ade4 e-con-full e-flex e-con e-child\" data-id=\"5e1ade4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f05bf49 e-con-full e-flex e-con e-child\" data-id=\"f05bf49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-58ca7ca elementor-widget elementor-widget-heading\" data-id=\"58ca7ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Consumer Engagement<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fc37dc elementor-widget elementor-widget-heading\" data-id=\"0fc37dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Understanding consumers to shape the future of the sector<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce00cb1 elementor-widget elementor-widget-heading\" data-id=\"ce00cb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Consumer Engagement is a core part of ukactive\u2019s Sector Intelligence work, providing high\u2011quality insights into how people across the UK experience, perceive and interact with gyms, fitness and leisure facilities. Through quarterly national polling and detailed analysis from the ukactive Research Institute, we generate the evidence the sector needs to drive meaningful action and progress towards Vision 2030.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e42da5e e-con-full e-flex e-con e-child\" data-id=\"e42da5e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d31211 e-flex e-con-boxed e-con e-parent\" data-id=\"7d31211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-95ae7af e-con-full e-flex e-con e-child\" data-id=\"95ae7af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a1a597 elementor-widget elementor-widget-image\" data-id=\"7a1a597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ukactive.com\/wp-content\/uploads\/elementor\/thumbs\/iStock-13397055711200x800-1-rhmyaoomexj33ggebgxg66xy44av9isl3i5k2i85s0.jpg\" title=\"iStock-13397055711200\u00d7800\" alt=\"iStock-13397055711200x800\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-feac56f e-con-full e-flex e-con e-child\" data-id=\"feac56f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-96e6df9 elementor-widget elementor-widget-heading\" data-id=\"96e6df9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is Consumer Engagement?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decca01 elementor-widget elementor-widget-text-editor\" data-id=\"decca01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {<br \/>\n    text-decoration: none;<br \/>\n    color: #464feb;<br \/>\n}<br \/>\ntr th, tr td {<br \/>\n    border: 1px solid #e6e6e6;<br \/>\n}<br \/>\ntr th {<br \/>\n    background-color: #f5f5f5;<br \/>\n}<br \/>\n<\/style><\/p><div><p>The Consumer Engagement programme uses quarterly polling of a nationally representative UK sample to explore behaviours, experiences, motivations and perceptions of both users and non\u2011users of fitness and leisure facilities. Data is collected through a trusted third\u2011party agency and analysed by the ukactive Research Institute to uncover trends, opportunities and areas for improvement across the sector.<\/p><p>These insights help ukactive and our members to understand how consumers engage with facilities today and what is needed to support sustained sector growth in line with Vision 2030.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab63b78 elementor-widget elementor-widget-text-editor\" data-id=\"ab63b78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The first annual Consumer Engagement report compiled data from five waves of polling over 16 months, involving over 10,000 participants &#8211; including current, former, and potential fitness consumers. Conducted by Savanta and analysed by the ukactive Research Institute, the report provides robust, evidence-led insights into the motivations and barriers shaping engagemnet with gyms, fitness and leisure centres today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f53c725 e-flex e-con-boxed e-con e-parent\" data-id=\"f53c725\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0cf1a74 e-con-full e-flex e-con e-child\" data-id=\"0cf1a74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-732b414 elementor-widget elementor-widget-heading\" data-id=\"732b414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How does this benefit ukactive members?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b32409 elementor-widget elementor-widget-text-editor\" data-id=\"0b32409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n<\/style><\/p><div>As a ukactive member, you can use Consumer Engagement insights and recommendations to shape strategy, strengthen products and services, optimise facilities, and improve engagement, retention and acquisition. Each quarter, members receive headline trends and analysis on how consumers perceive and engage with the sector, helping guide decision\u2011making and innovation.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e91c3c9 e-con-full e-flex e-con e-child\" data-id=\"e91c3c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa17a21 elementor-widget elementor-widget-image\" data-id=\"fa17a21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ukactive.com\/wp-content\/uploads\/elementor\/thumbs\/iStock-13953374831200x800-1-rhmyax564funzy43y2l3amt3gl566sq64o0xdzvm80.jpg\" title=\"iStock-13953374831200\u00d7800\" alt=\"iStock-13953374831200x800\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1810a50 e-flex e-con-boxed e-con e-parent\" data-id=\"1810a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6be211 e-con-full e-flex e-con e-child\" data-id=\"b6be211\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6727e78 elementor-widget elementor-widget-image\" data-id=\"6727e78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/ukactive.com\/wp-content\/uploads\/elementor\/thumbs\/iStock-13514923121200x800-1-rhmyaqkasllnqodo0hqpb6gvaw1lox01rrgj125dfk.jpg\" title=\"iStock-13514923121200\u00d7800\" alt=\"iStock-13514923121200x800\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d73e8b6 e-con-full e-flex e-con e-child\" data-id=\"d73e8b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0fd285 elementor-widget elementor-widget-heading\" data-id=\"f0fd285\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Read the first Consumer Engagement report <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117f19d elementor-widget elementor-widget-text-editor\" data-id=\"117f19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div>The first report provides clear evidence of consumer motivations and barriers, uncovering opportunities for operators and offering insight that can support government awareness of the services, expertise and health programmes offered by the sector \u2014 all vital in tackling the UK\u2019s growing health challenges.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e01187 e-con-full e-flex e-con e-child\" data-id=\"3e01187\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf6707 btn-style-outline elementor-widget elementor-widget-button\" data-id=\"1cf6707\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ukactive.com\/resources\/consumer-engagement-at-uka-on-the-road-to-vision-2030\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c835ca e-flex e-con-boxed e-con e-parent\" data-id=\"0c835ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8a564e4 e-con-full e-flex e-con e-child\" data-id=\"8a564e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f863b9c elementor-widget elementor-widget-heading\" data-id=\"f863b9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have a Consumer Engagement enquiry?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3145e2a elementor-widget elementor-widget-text-editor\" data-id=\"3145e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>If you have a question about our Consumer Engagement work or want to understand how the insights can support your organisation, complete the form below and our team will be in touch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-957ab64 e-con-full e-flex e-con e-child\" data-id=\"957ab64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f77de5 elementor-widget elementor-widget-shortcode\" data-id=\"0f77de5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script>\nvar 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field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_6'>Organisation \/ Company Name<\/label><div class='ginput_container ginput_container_text'><input name='input_6' id='input_2_6' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_7\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_7'>Job Title \/ Role<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_2_7' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_8\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_8'>Type of Organisation<\/label><div class='ginput_container ginput_container_select'><select name='input_8' id='input_2_8' class='large gfield_select'     aria-invalid=\"false\" ><option value='Individual' >Individual<\/option><option value='Operator' >Operator<\/option><option value='Supplier' >Supplier<\/option><option value='Spa' >Spa<\/option><option value='Wider Activity' >Wider Activity<\/option><option value='Other (please specify)' >Other (please specify)<\/option><\/select><\/div><\/div><div id=\"field_2_9\" class=\"gfield gfield--type-text gfield--input-type-text gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_9'>Type of Organisation (Other)<\/label><div class='ginput_container ginput_container_text'><input name='input_9' id='input_2_9' type='text' value='' class='large'      aria-invalid=\"false\"   \/><\/div><\/div><div id=\"field_2_10\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible\"  ><label class='gfield_label gform-field-label' for='input_2_10'>Organisation Size \/ Scale<\/label><div class='ginput_container ginput_container_select'><select name='input_10' id='input_2_10' class='large gfield_select'     aria-invalid=\"false\" ><option value='Less than 3 facilities' >Less than 3 facilities<\/option><option value='3-10 facilities' >3-10 facilities<\/option><option value='10+ facilities' >10+ facilities<\/option><\/select><\/div><\/div><div id=\"field_2_11\" class=\"gfield gfield--type-select gfield--input-type-select gfield--width-full field_sublabel_below gfield--no-description field_description_below field_validation_below 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