{"version":"1.0","provider_name":"ukactive","provider_url":"https:\/\/ukactive.com\/cy","author_name":"ukactive","author_url":"https:\/\/ukactive.com\/cy\/news\/author\/websiteukactive-org-uk\/","title":"Programmatic: the future of advertising in gyms | ukactive","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xH2DD1GiGV\"><a href=\"https:\/\/ukactive.com\/cy\/news\/programmatic-the-future-of-advertising-in-gyms\/\">Programmatic: the future of advertising in gyms<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/ukactive.com\/cy\/news\/programmatic-the-future-of-advertising-in-gyms\/embed\/#?secret=xH2DD1GiGV\" width=\"600\" height=\"338\" title=\"&#8220;Programmatic: the future of advertising in gyms&#8221; &#8212; ukactive\" data-secret=\"xH2DD1GiGV\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/ukactive.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/ukactive.com\/wp-content\/uploads\/2026\/02\/5W0A3376-scaled-1.jpg","thumbnail_width":2560,"thumbnail_height":1707,"description":"In this blog from ukactive Strategic Partner, Zoom Media, Ferne Langford, the organisation\u2019s Partnership Group Director \u2013 explains what programmatic advertising is and how it is set to shape the future of advertising in gyms."}