Who should enter?
This category is open to any UK based club or centre that has been operating for at least 12 months by 31st December 2023.
You need not have the biggest facility, or the widest offer; this award is suitable for all types of facilities in the sector with the focus on the degree to which they meet the needs of their customers, staff and the local community. Some example of clubs or centres are:
- – Small independents
- – Studios and boutiques
- – Low-cost budget gyms
- – Local authority/leisure trust operated centres
- – Clubs that are part of a nationwide chain.
Entry is according to the region where your club is located.
Assessment Process:
Step 1: Written submission
Step 1a: Customer insight survey
Step 2: Mystery shops & digital reviews
What the assessors are looking for?
This award is about running a great business that your customers love going to and your staff love working at – irrespective of the size of the facility, range of services on offer, or the part of the market you serve.
Hints & Tips
• Please provide tangible evidence of success in statistics, anecdotes, and facts and figures where necessary and if applicable. Evidence should be concise and stand up to scrutiny.
• Judges will be looking to reward recent success and will therefore expect to see evidence relating to achievements between January 2023 and end of January 2024. While the programme/project/initiative does not necessarily need to be ‘new’ or ‘recent’, make sure the successes outlined within your submission fall within these dates.